Pyramids to act as backdrop during filming of international music video clip
CAIRO: International singer, composer and peace advocate Fred Nassiri announced earlier this week that he will kick off his worldwide peace initiative Sunday, September 24 with a 12-country video shoot (Sept. 24-Oct. 12) for his epic peace anthem “Love Sees No Color.
Filming in Egypt, Israel, Russia, Germany, Spain and the United States, and other locations to be announced later on, his crew will use local directors and local children at some of the world’s most inspiring and meaningful locations, including the Pyramids, Brandenburg Gate and the Statue of Liberty.
Nassiri will sing the “Love Sees No Color chorus in 12 different languages, bringing together children from numerous races, countries, creeds, religions and colors. The tour will wind up in New York City.
The chorus of the song, which in English reads: “Love sees no color, no race, no religion/We are the same as the rays from the sun/Love see no color, no race, no religion/Only through love can we live as one, will be sung in Portuguese, Russian, Hebrew, Arabic, Chinese, French, Spanish, English, Hindi, Farsi, Japanese and Italian.
The purpose of the music video clip, or “Cinematic Peace as Nassiri calls it, is to be used as a mechanism to create awareness of a much larger goal: to spread the message of peace and harmony to the world through the power of music.
Director Lawrence Jordan and Nassiri have also looked beyond the current tour to complete their vision. They will use local directors and video crews in China, Australia, Japan, India, Brazil, South Africa and Iran at locations that include The Great Wall of China, Taj Mahal and the Australian outback.
Throughout the filming of the video, each local director, based on a general set of parameters, will film the chorus of the song (both in English and their native language) through their own eyes.
Nassiri, who originally built his reputation as a fashion magnate and one of the United State’s largest wholesalers of designer labels to mass merchandisers, plans to donate all the profits from the sale of the “Love Sees No Color single to charities around the world through his non-profit foundation.
Of his mission, Nassiri states, “This is a humanitarian effort and passion. Music is my mission and my message is love. The music and message are intended to transcend all ages, genders, races and religions to help create a harmonized, peaceful world. I truly feel with all my heart that where there is love there is compassion, where there is compassion there is harmony, where there is harmony there is peace.
Nassiri has involved himself in countless other philanthropic missions. In the last three months alone, he made a $100,000 (approximately LE 575,000) donation to the Nelson Mandela Children’s Fund. In addition, he adopted a family with AIDS and their children in Soweto, South Africa and the Haven House.
Nassiri’s debut album, also titled “Love Sees No Color, will be available in retail stores and at all online outlets for digital download through Nassiri Music (his own independent record label) and& Navarre distribution on November 14.
The single “Love Sees No Color has already been aired on U.S. radio channels – on Sept. 18 it hit U.S. Adult Contemporary and Triple A radio formats as the most added single in America.
