CAIRO: Land Rover has achieved yet another record – with the most successful sales month in its history, both globally and across the Middle East.
In September, the SUV manufacturer sold 26,000 vehicles globally, a 34 percent increase, and 988 vehicles across the Middle East region, a 36 percent increase up on September sales last year.
These results put Land Rover in the company’s strongest sales position in its near 60 year history.
On a regional level, 59 percent of the Middle East success was attributed to the Range Rover Sport model, positioned as a Sports Tourer that fits between the flagship Range Rover and luxury family SUV LR3 models.
Despite being in its third year of production, the Range Rover continues to be a major success story for Land Rover witnessing a 81 percent increase with the LR3 following with a 20 percent increase.
Land Rover recently launched the LR2 across the Middle East. Recently crowned “SUV of the Year by BBC Top Gear, the premium compact SUV is attracting a younger audience to the brand combining functionality, space and comfort.
Andy Gawthorpe, regional managing director of Land Rover Middle East, said, “This is a great achievement and it’s always satisfying to break past records. To achieve this level of growth against a background of intense competition is testament to the strength, desirability and relevance of the Land Rover brand and the truly impressive model line up.
