CAIRO: Acer signed Egypt’s Interact as an executive partner to further service Africa’s growing IT market, the firm reported in a press statement.
The move is in line with Acer’s plans to expand the company’s channel network in Egypt, the world’s third largest PC vendor said.
The African IT market is expected to reach $1.3 billion by 2012, according to research by Business Monitor International (BMI).
Established in 1996, Interact is an Egyptian IT company offering communication technology in both system integration and communication.
“Acer is a top brand in Egypt, said Moheb Samir, managing director of Interact. “As an executive partner, we are looking to significantly increase Acer’s reach in Egypt’s vibrant corporate market.
“Interact partners with global brands to bring innovative and state-of-the-art products and technology to Egyptian businesses wanting to compete in the global arena, added Samir.
With BMI projecting average annual growth in IT spending at the rate of 13 percent through 2012 – fueled by strong spending in government, telecoms, and financial sectors – Egypt’s IT market is expected to continue to grow.
Acer’s channel and marketing strategy is designed to encourage partners to help the PC vendor capture a significant portion of Egypt’s IT industry.
