CAIRO: Although Egypt’s tourism industry steeled itself for fall-out from the global economic crisis, figures now show that arrivals were not hit as hard as the country first feared, according to Tourism Minister Zoheir Garranah.
The outlook for 2010 is also promising, with Garranah expecting the number of incoming tourists to rise sharply later next year. This, he said, was thanks to the measures Egypt put in place to weather the financial storm combined with initial recovery globally from the downturn.
Garranah told Oxford Business Group (OBG), the global publishing, research and consultancy firm, that the Egyptian tourism industry’s past experience in drawing up crisis management plans had helped ensure it was geared up to deal with the impact of the economic slump. “We took a proactive approach to combating the downturn, he said. “As a result of precautions taken, we have begun to witness positive signs that reinforce these decisions.
The minister now predicts growth for the industry of 7-10 percent in 2010 and estimates that tourist numbers could even reach 14 million in 2011.
Garranah acknowledged that the rate at which the global economy picks up will be a deciding factor in whether Egypt’s tourism industry makes a full recovery. The fact that an estimated 50 million workers lost their jobs worldwide could not be underestimated, he said, since a considerable number of these were potential travelers.
But he was adamant that the way forward was for the government and the private sector to jointly build on the achievements of pre-downturn performance, giving their attention to core tourism infrastructure in particular.
“Prior to the initial shock of the crisis, Egypt’s tourism sector had grown 25 percent year-to-date. In this economic climate, we believe it is advantageous to focus on rebuilding core tourism infrastructure, including human resources, services and training. The private sector and the Ministry of Tourism must work together on this program, he said.
Garranah added that the current economic climate served only to highlight the importance of putting in place measures which would bring long-term benefits to the industry.
“Tourism is one of the principal generators of employment, accounting for 12.6 percent of the employed population, he said, adding that as a labor intensive industry that created jobs in almost 70 related sectors, the importance of giving the industry the focus it merited could not be over-estimated.
The interview with Zoheir Garranah will be featured in The Report: Egypt 2010, OBG’s forthcoming guide on the country’s business activity and investment opportunities. The report also includes a special report on Alexandria and interviews with Ahmed Nazif, Prime Minister of Egypt and Amr Moussa, Secretary General of the Arab League. The Report: Egypt 2010 will offer unrivalled, up-to-date analysis of political, macroeconomic and sectoral developments, including banking, capital markets, energy, infrastructure, industry and insurance. It will be available in print form and online.
