So there they are, hanging coolly on people’s wrists. Bright like crayons and enticing like candy, they have become a big hit around Egypt. Young tweens and adult businessmen alike are all joining in the trend: the Ice-watch.
A Belgian company has set up shop, designing pieces that are intended to be comfortable, practical and trendy in Belgium with production in China. So, watches start around a reasonable price mark of LE 500. The affordability of the prices has allowed some people to buy more than one color within the same model.
With David Guetta now the brand’s ambassador, he wears an übercool red watch in the brand’s advertisement.
But is this simply another short lived trend along the lines of Baby-G and G-shock watches circa 1998? No. People seem quite impressed with Ice-watch’s contemporary design and stylish appeal.
An Ice-watch kiosk selling point can be found in Dandy Mall, Sixth of October.
