Global market research company Synovate has restructured its regional operations, the firm said in a statement, which includes appointing Tamer El-Naggar to the newly created role of CEO, Business Units, MENA effective Jan. 1.
The firm has created a new cluster of Business Units comprising the Middle East and North Africa, part of a wider change across Synovate in the geographic structure and roles to promote local leadership that is globally enabled.
Previously managing director for Synovate North Africa, Naggar has been with Synovate since 1993.