Adobe Systems Incorporated MENA announced a new business strategy for the Egypt’s small and medium enterprises and the creative industry through its Creative Suite 5 (CS5).
The new CS5 pricing scheme offers up to 70 percent discount on the published Middle East price for Egyptian businesses in a bit to “support the country’s growing design industry and fast-developing creative talent by making Adobe’s latest technology available at more affordable prices for the Egyptian user.”
Abdallah Saqqa, general manager at Adobe Systems MENA, said, "This market promises enormous potential for growth, and this new pricing scheme has been specially developed as part of our strategy to bring the advantages of our software to more users here.”
Adobe is planning a calendar of activities to educate and support Egypt’s design community, the first of which will introduced Adobe CS5 Master Collection to designers, filmmakers, web developers and photographers across the country.
