General Motors said it will restructure its business in Africa to capitalize on growing opportunities across the continent, according to a press statement.
In the first 10 months of 2010, GM’s sales in Africa (including Egypt and Israel) rose 15 percent on an annual basis to 146,000 units, giving it 12.9 percent of the market. Egypt and South Africa, accounted for more than 70 percent of the company’s sales in Africa.
Starting January 1, GM’s operations in Africa will be split into two sub-regions. GM North Africa will include Libya, Algeria, Tunisia, Morocco, Western Sahara and Mauritania. These countries will be integrated with GM Egypt under the leadership of GM Egypt President and Managing Director Rajeev Chaba.
GM Sub-Saharan Africa will include other countries on the continent. They will be integrated with GM South Africa under the leadership of GM Africa President and Managing Director Edgar Lourencon.
Tim Lee, president of GM International Operations (GMIO), said, “Our new business structure will align our growing business in Africa with the rest of GMIO and provide better visibility for the continent within our entire company.”
