The Emshi Fe 7artak awareness campaign is designed to encourage drivers in the capital to participate in ensuring the safety of everyone in traffic.
The campaign has printed stickers with their catchy phrase and organises demonstrations in different locations in the city where participants stand on the pavement, never on the streets, and hold up large signs stating Emshi Fe 7artak!
When you pass a group of people urging you to adhere to their slogan you may want to consider the wisdom of the traffic rule and Stay in your lane.