General Motors Egypt launched on Wednesday the sixth generation of their Chevrolet product with an EGP 180m investment by the company in “upgraded production facilities.”
“The new Chevrolet Dabbabah builds on General Motors’s success since the 1980s in the pick-up [vehicle] market in Egypt, a market it has now led for 28 years,” said GM in a press release, adding that the vehicle would “usher in a new era of design, performance and durability.”
“As the largest local vehicle manufacturer and a key player in the local economy, we continue to support a ‘Made in Egypt’ philosophy,” said Tarek Atta, the managing director of GM Egypt and North Africa, adding that the new product has been designed and engineered for Egyptian conditions and market needs.
Atta added that GM trusts the Egyptian economy and expressed the company’s commitment to more investments in the future.
Seven million GM’s pick-up vehicles have been sold over the past 40 years worldwide.
“The Chevrolet Dabbabah has the highest level of locally-manufactured components in its segment, delivered by a wide base of Egypt’s leading suppliers who have themselves made significant investments in advanced manufacturing technology,” read the statement.
According to the statement, GM Africa chairman and managing director, Mario A. Spangenberg said that “Egypt has a large and growing consumer base, a quality workforce and a strategic geographic location,” adding that the country plays an important part in the company’s long-term plans, as Africa’s third largest auto market overall and the second largest in Africa for GM.
