The Central Agency for Organization and Administration (CAOA) has given its approval for TAA restructuring, which is set to establish new departments.
The Tourism Activation Authority will introduce new departments within existing jobs for the marketing of tourist patterns and attraction of new consumer segments.
The restructuring is aimed at creating a new marketing department that will focus on the international tourism sector. Another department will manage crises and a third will focus on new tourism services, such as golf and desert tourism, spas, diving, and education.
In the coming months, the TAA hopes to target the high-income market – marketing to tourists whose expenditures exceed $80 per night, compared to ordinary tourists’ average of $36.3 per night.
Beach tourism represents approximately 95% of Egyptian tourist, while cultural tourism does not exceed 3%. The remaining 2% is distributed across other types of tourism.
The authorities hope that the establishment of these special departments within the TAA will be a useful opportunity to identify the strong points of Egypt’s tourism market.
The same number of staff will be maintained throughout the restructuring process, and no additional restructuring expenses will be incurred.
