(AFP Photo)
A joint tourism promotional campaign was launched by the global payment technology company Visa and the Egyptian Tourism Authority (ETA), targeting domestic and international tourists.
The campaign, titled “Myeverywhere”, will be a competition for creating an online video that features footage of Cairo and Luxor.
“Every week for five weeks, one lucky winner will receive a Visa prepaid card worth $400 and a paid trip to one Egypt’s favourite destinations,” Visa said in an official statement.
The campaign will take place on social media websites, such as Facebook, Twitter and Instagram, the company highlighted, with fans permitted to upload their videos on those platforms.
Tarek Mahfouz, Visa’s Country Manager in Egypt, said that with the current state of the online ecosystem, “the Internet can potentially improve the image of the country through user-generated content on social media platforms and online media campaigns”.
Mahfouz added that millions of social media users will have access to the video.
