Online food ordering marketplace Hellofood Middle East announced Sunday that it acquired Otlob.com from its previous owner A15.
Otlob launched in 1999 as one of the first companies in Egypt’s online stratosphere. It is an online and mobile marketplace that allows users to order food from restaurants in their area. Filling a much-needed gap in the market, it grew quickly and was acquired in 2002 by A15 – previously called OTVentures.
Otlob now processes thousands of orders a day from over 500 restaurant partners that include the likes of McDonalds, Cook Door, Burger King, Pizza Hut, and many more.The company operates in Cairo, Alexandria, Tanta, Hurghada, Port Said, and Assiut.
Otlob’s existing app and online product will be receiving a facelift, delivering a more user-friendly experience. Customers pay the same amount for food as if they went directly to the restaurant. It plans to increase its already comprehensive portfolio of outlets, to serve more cities and cuisine types. Otlob will also benefit from Hellofood’s extensive operations expertise, with a strong focus on best-in-class customer experience.
Walid El-Saadany, Otlob Managing Director said “Otlob’s ongoing success is rooted in its strong relationships with restaurant partners, which has led to thousands of orders per day across hundreds of outlets. This acquisition will help Otlob to grow faster and bring in further know-how to help deliver an incredible product”.
Khalil Bouassida, Co-Managing Director Hellofood Egypt/Otlob said “We have been deeply impressed with Otlob’s performance and scale for some time, and this acquisition will cement Otlob’s market-leading position in the massive Egyptian market. Combined with Hellofood’s international expertise in the Middle East, Africa, and globally, Otlob is now poised for turbocharged growth”.
Fadi Antaki, A15 CEO said “We are very proud of Otlob’s turn-around story and expedited growth over the last two years. Seeing the great potential of the platform, we have allocated considerable focus and investment into Otlob through our Catalyst Acceleration Programme, leading to 3x Orders and substantial revenue growth. This achievement couldn’t have been accomplished without the right passionate and dedicated team at Otlob.”
