She is classy, sophisticated, and timeless. BCBGMAXAZRIA’s woman is somebody who knows fashion and understands the rules of runways and trends. The pioneering brand has been aiding women in looking their best for decades worldwide.
In November, the brand and the capital’s fashion fanatics celebrated the latest expansion after the opening of the second BCBGMAXAZRIA store in Egypt right in the heart of Cairo Festival City Mall.
“This is the second branch in Egypt along with the one located in City Stars, which opened two years ago,” the store manager said.
The glamorous brand is known worldwide for being a meeting point between high-end and high-street fashion, with its cutting edge garments and trendy designs. “The brand is quite popular in Egypt. The market did not really understand it in the beginning but almost two months after the opening, our sales increased,” said store manager.
The brand is locally owned by FIG group, which celebrated the occasion with an in-store trunk show that introduced the newest arrivals straight from California.
“The brand is unique and we constantly communicate this to the market. Many people already know it from other cities and we are always working on capitalising the brand image,” the store manager said. “We receive each collection on time and our store manager and brand manager travel each season to make their selections and bring the latest items to Egypt.”
After this evident move, the brand is set to spread everywhere across the capital by 2016, promising a new branch in the upcoming Mall of Egypt.
