Apple topped the Brand Finance rankings for the 10 most valuable brands in the information technology and communication sector in 2016. The company’s value amounted to $145.9bn, versus $128.3bn last year. Meanwhile, Google came in second with a value of $94.1bn, compared to $76.6bn in 2015.
Samsung Group dropped by one spot, moving from second last year to third this year, even though the value of the company’s brand increased from $81.7bn in 2015 to $83.1bn. Amazon came in fourth with a value of $69.6bn, versus $56.1bn in 2015.
Microsoft came in fifth place with a value of $67.2bn, slightly increasing from $67bn in 2015, as Verizon ranked sixth, valued at $63.1bn, rising from $59.8bn in 2015.
AT&T came in seventh place after the brand’s value increased from $58.8bn in 2015 to $59.9bn in 2016. China Mobile was ranked eighth with its value rising from $47.9bn to $49.8bn. Social media platform, Facebook, came in ninth with $34bn of value this year, versus $24.1bn in 2015. T (Telekom) tailed the list with a value of $33.1bn this year, increasing from $31.1bn in 2015.
