Green Fields aims to boost exports by 30% in 2017 through opening new markets in Africa.
Mohamed Khedr, the deputy exports director, said that Green Fields exports in 2016 amounted to EGP 52m.
He added that the company carried out expansions to increase its production capacity over the past year by introducing new packaging lines and increasing the production of cheese.
Khedr stressed the company’s eagerness to expand in overseas markets, either through exhibitions or promotional missions carried out by the export councils.
He explained that the Arab Gulf states, next to some African countries, are the most important markets for the company. He added that Green Fields also aims to enter the US market after participating in the Summer Fancy Food Exhibition in June.
Khedr said that participation in promotional missions allows exporting companies to identify foreign markets and their competitors, which helps to improve their performance.
He added that 70% of the company’s production goes to the local market, with only 30% going to exports, although there are plans to raise exports to 50%.
He explained that the company tried to absorb the cost increase after the liberalisation of the exchange rate, but it was forced to raise prices, especially since 70% of the production inputs are imported.
He pointed out that Green Fields is keen to participate in foreign exhibitions, urging the Food Export Council to expand in hosting exhibitions in the coming period.
Khedr noted that the company will be expanding starting next month in order to produce larger packages of white cheese to meet the demand that increases during Ramadan.
Green Fields produces dairy products, including white cheese, processed cheese, cheddar cheese, Turkish cheese, and mozzarella cheese.
