After stepping into the cosy villa, the eye starts to absorb the details planted at each corner. While a lady sits still in a chair to get her face painted with glitter and synthetic jewels another chats with the event’s designated DJ; trying to settle on the season’s top hit.
It is not long before the host sways towards the door to greet the new comers. The lady of colour and precious stones moves in accordance with her maxi chiffon dress. While her blonde hair reflects the incoming rays of sun, her layered necklaces and bangles chime in celebration of meeting a new soon-to-be fan.
Encrusted with opal and jade stones, designer Dima Rashid threw an exclusive summer party at her Sahel house to introduce the new collection. The event welcomed the brand’s loyal clients, who walked in flaunting their favourite jewellery from the brand. On the other hand, few renowned socialites and influencers also made sure to get their hands on the new pieces.
Sea of Jewels is as colourful and mesmerizing as the name might imply. The fine jewellery collection embraces Rashid’s signature gold coins and rainbow or teardrop-shaped stones. Meanwhile, it also complies with the season’s top must-have items; such as chokers and statement hoop earrings.
The hot season seems to approve the brand’s preferred hue as it demands an armour of gold layers. Therefore, Dima Jewellery rose to the occasion through reinterpreting few of the brand’s top hits. Walking the lines of the current trends, Rashid also introduced versatile necklaces and bangles that could be layered and styled in endless ways.
On the other hand, she brought back her vintage coins, which broke the internet and attracted several international buyers few seasons ago. This time the Roman-inspired pendants are mixed with hammered coins as well as doses of turquoise, ruby, chrysoprase and amethyst.
Since chokers are a controversial trend that everyone loves to hate, the designer played smart through tailoring her signature infinity coin necklace into different sizes and length options. Allowing her client to settle for a favourable summer companion, which could be styled to match any of the designer’s new masterpieces.
Rashid is a Palestinian designer that laid the foundation of her brand in Egypt more than a decade ago. In a matter of few years, Dima Jewellery effortlessly advocated precious stones as the designer is always keen on educating her clients regarding the unexplored power and effect of them.
Despite the designer’s international recognition from names as big as Harvey Nichols, Vogue and Naomi Campbell she still prefers to keep her designs quite personal as she offers extensive personalizing options for her customers.