Dsquares is an enterprise specialized in providing end-to-end loyalty solutions to the top brands in the region. The company’s Founder and CEO Marawan Kenawy said that after starting in 2012, the company has focused on introducing innovative rewards programs to its clients. Since then, Dsquares has managed to work with high-profile clients and international brands, including Vodafone Egypt, MasterCard, Visa, and the National Bank of Egypt.
Kenawy pointed out that Dsquares helps companies control their marketing expenditure, through focusing on adopting the most efficient methodologies that permit rewarding the right customers with the relevant rewards to introduce the best customer experience and directly maximize the client’s revenues.
Moreover, he noted that the company is heavily investing to further penetrate the Middle East & Africa market, noting that it will open the first office in Europe in the first quarter of 2018.
How did the company begin?
Dsquares started operating in 2012, focusing on introducing innovative & comprehensive loyalty & rewards’ programs, where we succeeded within less than 6 years to leading the market in the Middle East & Africa by being the backbone of multiple successful projects for clients of industries like telecom, banks, FMCG’s, automotive & retailers, sustaining a remarkable growth rate of more than 100% year over year.
What is the service that you provide?
Dsquares is specialized in providing end-to-end loyalty solutions to the top brands in the region, empowering our clients to introduce relevant loyalty & rewards programs that ensure attracting new potential customers, developing their customers’ spend and significantly decreasing their customers’ churn.
All that occurs through designing, managing & supporting tailored loyalty programs with all of its aspects from advanced technical platforms & support, commercial consultancy, CRM, communication, merchants’ management for points and rewards redemptions, to operational & financial management. So basically, we manage the entire loyalty program for our client.
Did the economic conditions affect the expenditure of clients on their loyalty programs to keep their customers and increase them?
Due to the increasing inflation rate, many companies are facing dramatic challenges to maintain their sales performance & profitability rates. Dsquares helps companies control their marketing expenditure, through focusing on adopting the most efficient methodologies that permit rewarding the right customers with the relevant rewards to introduce the best customer experience and directly maximize the client’s revenues.
On the other hand, most of the customers are seeking the best value that can help them get the right product or service and save money on a monthly basis.
What are the most prominent companies that you work with?
Dsquares is working with top local and international brands like Vodafone Egypt, Orange Jordan, Vodacom Tanzania, MasterCard, Visa, National Bank of Egypt, Alex Bank, Barclays Bank, EG Bank, P&G, Temmy’s, Metro Market, Careem, and other distinguished brands from various industries.
We also have a strong network of more than 400 strategic local and international merchants with more 5000 branches in the region where the customers can redeem their points or enjoy the best offers in the market. Our network covers all customer segments and categories like Carrefour, Spinney’s, KFC, Burger King, Starbucks, Virgin Megastores, Radioshack, H&M, Gap, Tommy Hilfiger, Ritz Carlton, Kempinski, Moevenpick, Magrabi, Mazaya, Gold’s Gym, Souq.com, Careem, and many other renowned brands.
What are your plans for the Egyptian market in the coming period?
Aside from Dsquares regional expansion plans, we are currently leveraging the benefits of loyalty programs to cover all of the industries in order to support the Egyptian consumers enjoy a superior customer experience & high value to help the customers overcome the rising challenges of prices inflation, where our team is tailoring efficiently relevant loyalty solutions for industries like automotive, retail, real estate, and FMCG’s that shall elevate the value offered to the Egyptian consumer.
What are the challenges that you face in the local market?
Unfamiliarity with customer loyalty programs as a paying off marketing technique was the biggest challenge that we have faced in various countries. However, we worked on adopting simplified methodologies to facilitate for the customers in the region adopt the loyalty programs that we introduce as a natural part of their daily life.
That mainly came through intensive understanding of the customers’ behaviour over the past years & continuous development in our techniques to seek providing the best possible value & experience for the end user.
Dsquares tailored solutions successfully managed to assist businesses to easily boost revenues and keeping their customers loyal.
What are your expansion plans in the coming period?
Dsquares is equipped with a highly selected professional experienced team coming from various backgrounds, well tested methodologies & uniquely reliable and advanced technical solutions that reinforced our expansion in the MEA region. We are heavily investing in the company to further penetrate the Middle East & Africa market as well as opening our first office in Europe in Q1 2018.
