The Egyptian market sees the sale of some 18m mobile devices every year, most of which are smartphones, according to recent reports from GfK market research. In this article, Daily News Egypt reviews the specifications preferred by Egyptians in smartphones, according to the results of research conducted by Jumia in 2017.
Jumia market research showed that smartphone users in Egypt consider four main specifications in smartphones: battery, price, processor, and camera.
Market research also showed that 65% of those who bought smartphones via the Jumia platform preferred phones under EGP 3,000, while 42% of online buyers used smartphones to make purchases, 46% used computers, and 2% used tablets.
Moreover, Jumia said that the average price of the smartphones it sold was at $96 (about EGP 1,700) in 2017. The Cairo and Giza areas were the largest base for buyers, accounting for 72% of total smartphone transactions.
According to GfK, smartphones priced under EGP 2,000 dominated over half of total sales in Egypt. For Egyptian consumers to decide to buy smartphones in any price categories, they pursue specific standards:
Rear camera
Users in Egypt tend to buy smartphones with a rear camera of at least 8 MP.
Front camera
The general trend in Egypt is to buy smartphones that feature 5 MP front cameras or above.
Big screens
2014
Smartphones with a screen size of 4 inches were the best-selling.
2015
4.5 inches was the preferred screen size in Egypt.
2017
5.5 inches was the smallest screen Egyptians sought in smartphones.
Battery
Consumers in Egypt tend to buy smartphones with 2,800 mAh batteries at least.
Processor
70% of smartphones sold in Egypt are powered by a quad-core processor, while 28% come with octa-cores.
