Year after year the importance of email marketing increases as a marketing tool that helps in attracting customers more effectively.
Currently, there is nothing better than promoting via email, specifically in sales.
But when you want to get your idea across quickly, you may make a lot of mistakes that will have a negative effect on the results, whether missing information or typographical errors. Such mistakes are not tolerated in today’s competitive market.
Here is a list of 10 steps that should be achieved for successful email marketing according to Payfort.
1- Catchy email subject line
The email subject is the most important part of email marketing. It should include direct, clear, and concise words that illustrate the content of the message. Be sure to use the language that best suits your customers and encourage them to open the message.
2- Sub-heading
The sub-heading appears exactly below the subject. Strangely, this section does not have much attention in the modern email marketing campaigns.
When you write the sub-heading, try to avoid repeating words used in the subject. You should benefit from the sub-heading to elaborate the content of the message and generate the reader more interested.
3- Appropriate messaging
The general messages are no longer effective. Instead, you should formulate a special message for certain targets. When you customise your message appropriately, the number of your customers will rise, and it will also help you build a stronger relationship with them, but when this is done in the wrong way it leads to negative results.
Therefore, it is important that you review and examine your data before sending it to your target customers. You can rely on a solid strategy in creating your emails that can use basic data if customers’ data were not available. For example, use the term “client” instead of the client’s name if it is not available.
4- Unsubscribe link
E-mail marketing is very important, but it also has a bad reputation among some people who receive many of these messages.
To gain a good reputation on this side, you will need to provide an easy way for users to cancel their subscription to your campaigns.
It may seem obvious, but when you do this, you will remove many negative perceptions about your business. Fortunately, most email providers allow the unsubscribe option.
5- Possibility of replying
Many subscribers will sometimes try to respond directly to marketing messages. In this case, it is good to have access to these emails sent by customers because they are undoubtedly very interested in your advertising campaigns and it is better not to lose them because of the lack of this option.
6- Call to action
If your message is not just about providing information about the brand, it is important that every message you send has a specific call or request from the consumer.
Also, make sure that the messages you send are compatible with various devices available to today’s users, so they should work well with computers and smartphones.
7- Focus on smartphones
The way content is displayed varies depending on which device the user uses to open your message, hence before you send it, make sure that your content is compatible with smartphones. It may be difficult to find a unified template that fits all types of smartphones, but you have to focus on the most common devices at least.
8- The right audience
Segmenting has become an essential part of email marketing in the past few years. It enables business owners from creating highly organised marketing campaigns compared to the early days of the field. Segmenting your audience based on demographic or previous purchases helps you a lot with your campaigns, but make sure you are contacting the right category.
9- Working links
One of the hardest things to do with email marketing is providing links that work properly and can be tracked correctly on Google Analytics. In fact, broken links mean that you risk all the results you need from your marketing campaign.
10- Provide offers
Providing offers is a powerful tool to boost customer interaction and increase the number of visitors to your website, but the nature of email marketing requires you to use it differently from other marketing tools.
For example, a user may open your emails after a few days of receiving them, hence the offers that end on the same day may be annoying to the consumer rather than attracting them to your marketing campaign. You should tailor and provide offers that suit this type of users who may open their emails two to three days after getting them.
