The Alexandria Carbon Black Company (ACB) a subsidiary of the Indian Aditya Birla Management Corporation continues to invest in Egypt with total assets of around $400m in a four-production line plant in Alexandria producing carbon black, according to the company’s CEO Ayman Attia.
The ACB will continue to position itself as an esteemed partner to enhance its added value for our products and services and to ensure sustainable and successful long-term business operation in the market, over the next five years, said the CEO.
Moreover, the ACB’s exports in 2017 were $110m, while its exports of the first half of 2018 were $85m, noted Attia, adding that their main export markets are major tire producers in Europe, while the company is considering giving additional focus on high value and specialised markets.
The number of employees at the ACB are currently 350, and the company is working on plans for employee training in the very near future, as they consider human resources as a very important asset, including multiple functional and behavioural programmes for all employees, said the CEO.
“We are in full compliance with all environmental norms and regulations,” affirmed the CEO adding that Egypt is a stable environment to conduct business in with a significant growth potential.
Meanwhile, the company has not faced major problems while working in Egypt, noted Attia, adding that the ACB’s community investment strategy looks beyond philanthropic spending and focuses on delivering long-term socio-economic benefits for the broader community.
“Our focus areas are health, education, and social investment. We support the development of sustainable local economics through skills and capacity building, providing communities with reliable infrastructure, and helping establish effective governance mechanisms,” said the CEO.
The ACB’s partnerships with local communities in achieving sustainable results, as well as the participating villages are within a radius of 5 km from the company, added the CEO.
The programme is running very effectively and it has achieved remarkable results in the areas of health, education, and capacity building in the communities, elaborated the CEO, noting, “we are committed to continue in our endeavours and will champion more initiatives to engage and support communities around us.”
Birla Carbon® is one of the world’s largest manufacturers and suppliers of high quality carbon black globally, and a flagship business of the $41bn Aditya Birla Group.
The company delivers a broad range of products and solutions to customers across the globe serving key industries such as tires, rubber, plastics, coatings, inks, and others.
The $41bn corporation, the Aditya Birla Group, is in the Fortune 500 league. It is anchored by an extraordinary force of over 120,000 employees from over 42 nationalities. The Aditya Birla Group has been ranked number four in the global ‘Top Companies for Leaders’ survey, and number one in Asia Pacific’s for 2011. ‘Top Companies for Leaders’ is the most comprehensive study of organisational leadership in the world conducted by Aon Hewitt, ‘Fortune Magazine’, and ‘RBL’ (a strategic human resources and leadership advisory firm). The Aditya Birla Group has topped the Nielsen’s Corporate Image Monitor 2013/14 and emerged as the Number one corporate, the ‘best in class’, for the second consecutive year.
Over 50% of the Aditya Birla Group’s revenues flow from its overseas operations. The Aditya Birla Group operates in 36 countries including Australia, Austria, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Ivory Coast, Japan, Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Poland, Russia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, Turkey, UAE, UK, USA, and Vietnam.
