Chinese companies dominate smartphone market sales in Egypt

Daily News Egypt
4 Min Read

The market of smartphones in Egypt is seeing viscous competition with over 20 brands that are all Chinese except for Samsung, Apple, and Indian Lava.

Chinese smartphone companies control over a third of the sales of the Egyptian market, according to StatCounter’s index in August.

According to the report, Chinese brands account for 41.4% of the smartphone sales by the end of last August, while Samsung and Apple control 46.9% of the sales of the market, and the remaining percentage is distributed on the other brands.

Huawei was one of the largest-growing brands in the smartphone market with its market share amounting to 16.4% in August compared to 12.5% during the same period last year.

Infinix is the second Chinese company in terms of the market share, accounting for 7.2% by the end of August, compared to 4.5% during the comparison period of last year which brought it second after Huawei.

Even though Lenovo exited the Egyptian market, its sales are moving in a reasonable manner, as the company accounted for 6.6% of the sales of smartphones in Egypt by the end of August, which brought it third amongst Chinese companies in terms of market shares.

Oppo is a rather new company in the Egyptian market, however, it has managed to account for 4.4% of the smartphone sales in Egypt, becoming the fourth largest company with a market share among Chinese companies in Egypt after its market share was estimated to be 1.8% during the same period last year.

TECHNO Mobile has ranked fifth on the list, with a market share of 2.4% in Egypt.

The remaining percentage of 4.4% was distributed on the remaining Chinese companies in Egypt.

The Counterpoint report has revealed that Chinese companies are taking over the sales of smartphones globally.

The report pointed out a decline of smartphone shipments in Egypt by 2% annually to 360m units in the second quarter (Q2) of 2018.

Samsung led the market of smartphones with a market share of 20% in Q2 2018 even though it recorded a 11% annual decline, due to the weak sales of its leading Galaxy S9 series.

The shipments of Huawei grew by 41% annually in the second quarter of 2018. The company has managed to become the fastest growing by 21% in the market of smartphones in China and has grown by 71% abroad.

The shipments of Apple, on the other hand, reached 41.3m devices during Q2 2018 with 1% increase, compared to the same quarter of last year. iphone X remains the bestseller of Apple in that quarter.

According to the Counterpoint report, Chinese companies took over the majority of the list of the largest smartphone sellers in Q2 of this year, as four Chinese companies ranked among the seven largest sellers of smartphones.

Huawei, Oppo, Xiaomi, and Vivo came amongst the largest sellers of smartphones globally.

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