Chinese brands in the market of smartphones have not only invaded emerging markets, but have also become present in the majority of the countries of the world. In a report by Counterpoint, the map of Chinese companies’ smartphone sales during the second quarter of this year is explained.
Chinese companies take over the largest share of the sales of smartphones in Africa, where the total share of Chinese companies’ smartphone sales is estimated to be 59%.
Huawei is taking over Asia with a market share of 17%, then Oppo comes second with 15% market share, then Xiamoi with 14%, and Vivo with 13%.
North America has seen the disappearance of the majority of the Chinese brands, due to the decision of President Trump to ban the activities of Huawei and ZTE in the US. Moreover, many Chinese companies have not penetrated the US market.
Chinese companies account for only 9% of the sales of smartphones there, divided on Lenovo and Alcatel with 5% and 4% respectively.
Europe has seen strong presence of Chinese companies which control 28% of the sales of the European market, and it is the second largest share of Chinese companies after Asia.
According to the report, the largest share for Chinese companies in Europe goes to Huawei, which accounts for 21% of the sales, followed by Xiamoi with a market share of 5% then HMD—the new owner of Nokia—by 2% market share.
In Latin America, there is reasonable presence of Chinese companies manufacturing smartphones, as Chinese companies account for 25% of the sales of Latin America.
Motorola—which is affiliated to Lenovo—has a market share of 13%, followed by Huawei with 12% market share.
Chinese companies have accounted for 26% of the sales of smartphones in the Middle East and Africa, according to the report. Huawei has led the control of Chinese companies in the region with a market share of 12%, then TECHNO Mobile with a market share of 8% and itel with a market share of 6%.
