Automech Formula 2018—the 25th Cairo International motor show— will be held at Egypt’s International Exhibition Centre in New Cairo, on an area of 45,000 sqm, divided into three huge halls which will host over 40 car brands that will present 50 brand-new models for the very first time in the local market, said Hany Khafaga, the general manager of Automech Formula.
He told Egypt Automotive that the exhibition will present attractive offers for visitors, including a discount of up to 50% discount on transportation services of Uber and Careem, and price offers on the exhibited cars.
It is also expected that Shell will host the BMW Team racing driver Augusto Farfus.
Khafaga said this year’s edition will offer visitors a number of test cars, which can intimately indicate the future of the automotive sector, and a special exhibition of electric cars representing the future of the automotive industry globally.
This edition will also witness the participation of Revolta Egypt for the very first time, a developer of electric charging infrastructure and other electric vehicle-related projects.
Khafaga expected that the event will receive over 300,000 visitors, especially since the current session is exceptional and holds many surprises for its visitors.
He stressed the importance of the Automech Formula in the revitalisation of the domestic car sector and increasing auto sales, as evidenced by local companies’ enthusiasm to participate in the exhibition, and present their new models.
Exceptional edition
Automech is the most important event in the Egyptian automotive sector, and this year it celebrates its 25th silver anniversary.
The special edition coincides with an important step in the history of Automech, which is moving the exhibition from the Cairo International Convention Centre to the Middle East’s newest Egypt International Exhibition Centre in New Cairo. The new headquarters will accommodate the steady increase in the number of participating companies.
He pointed out that most of car companies in Egypt were eager to participate in the exhibition, as it is the most important event in the local automotive market.
Automech Formula 2018 is organised by Art Line ACG-ITF and Informa—a partnership which has lasted for three years. This year’s edition is expected to witness a significant development in activities compared to 2017 session.
Automech’s website and pages on social networks provide direct interaction with the exhibition, presenting special coverage to the most important news and events that will take place in the exhibition. Mercedes Benz, BMW, Porsche, Ford, Land Rover, Lexus, Volkswagen, Chevrolet, Fiat, Peugeot, Nissan, Mitsubishi, Seat, Renault, Toyota, Alfa Romeo, Jaguar, Chrysler, Skoda, MG, Subaru, Opel, Mini, and Audi will partake in the event, as well as Jac, Kia, Hyundai, Cherry, Jelly, Baic, Brilliance, Faw, SsangYong, Changan, and Zotye.
