Fawry, the Egyptian e-payment solutions company, signed a partnership with PI Technologies company in order to link its Sales Buzz application with Fawry FMCG, the recent-established platform for merchants and consumer goods companies.
The Sales Buzz application is used by more than 30,000 sales representatives in consumer goods companies in Egypt, Fawry FMCG platform currently serves 96,000 Fawry merchants and consumer goods companies.
Mohamed Okasha, the managing member of Fawry, stated that the partnership aims to develop and provide expert solutions for consumer goods companies and merchants. Adding, “Fawry FMCG platform enables e-payments in various ways, including electronic bank portfolios, in addition to other services which help merchants and consumer goods companies increase their sales.”
The aim of the establishment of the Fawry FMCG is to assist companies finance the micro projects by providing finance for merchants, and through studying the quantity of sales per merchant as well as their needs, which facilitates decision making and the value of the funding.
Tamer Maher, the managing member of PI Technologies, highlighted that the partnership will provide ordering products of consumer goods companies by merchants electronically through the application, which facilitates communications and regulates the deals between consumer goods companies and merchants.
Fawry’s network provides electronic payment services for several sectors, including the telecom sector, WE, internet companies, and utility bills’ payments, as well as social housing instalments. In 2015, an international alliance, composed of several investment companies, purchased most of Fawry’s shares in a deal worth $100m.