Al-Ahram Beverages Company (ABC) has contributed EGP 5.6m as part of several corporate social responsibility (CSR) projects to support Egypt in combating the ongoing coronavirus (COVID-19) pandemic.
The aid will also go towards those in the community who have been negatively impacted by the crisis.
ABC’s donation includes 260,000 litres of 96% concentrate ethyl alcohol, to support Egypt’s health authorities combat the virus. It will be used in producing and distributing sanitisers for medical and hygiene purposes, to help arm the country’s healthcare professionals.
At the beginning of the pandemic, ABC also launched an awareness campaign in the communities it operates in. The campaign included the distribution of hygiene kits, containing antiseptic soap and awareness flyers on how to maintain basic hygiene, to 4,000 families.
The kits also had information on how to social interact whilst avoiding infection and transmission. Awareness posters were also placed in salient areas of the communities.
On the occasion of Ramadan, the company maintained its tradition of distributing 4,000 Ramadan bags to 4,000 families in ABC communities. The bags contain the basic staples needed by any Egyptian family during Ramadan, including rice, pasta, oil, pulses, tea, sugar, and dates. This campaign took place in partnership with the Orman Charity Association.
“Social responsibility has always been a cornerstone of ABC and its operations in the Egyptian market and society, and in times of crisis this responsibility is multiplied.” Said Hans Essaadi, ABC’s Managing Director.
He added, “For this reason, we will always continue our support, as a major private sector player, to continuously provide support to the people of Egypt to fight COVID-19.”
