The Creative Industry Summit’s first virtual edition, which will see the participation of leading businesses in Egypt, will be powered by Mountain View’s workspace Heartwork, the company revealed. Heartwork is the first international happy business hub in the Middle East.
Heartwork is the brainchild of Mountain View’s concept to reinvent offices to cater to the 21st Century with the introduction of Egypt’s rendition of Silicon Valley. This was designed based on the ‘science of happiness’, collaborating with San Francisco-based Delivering Happiness (DH), and the ‘science of design’ with Dallas-based Callison RTKL.
According to Mountain View, its workspace brand caters to the fact that Millennials and Generation Z spend most of their days locked in an office. But with generations changing and demanding different concepts, the working environment has to cope with changing needs.
Hence, the collaboration with the Creative Industry Summit, in recognition of the event’s importance in terms of connecting business leaders. It also aims to bring them up-to-date with the latest in the creative industry, with Heartwork keen on offering them access to valuable talks and discussions.
Powered by Heartwork and streamed live from Mountain View’s first happy HQ in Egypt, the summit tackled several hot topics, including disrupting norms, creativity in crises, data innovation and audience engagement.
Heartwork is only minutes away from New Cairo and the New Administrative Capital (NAC), and, with the helpf of a smart master plan, offers office units for enterprises of all sizes. The gated international business hub also provides accessibility to a variety of facilities, including an artistic Mindflow Fountain, in addition to the Innovation Square, Inspiration Boulevard, and Creative Canvas.
