Egyptian businesswoman Lamia Kamel has been recognised as Businesswoman of the Year for 2020 by Business View magazine.
In its latest issue, the magazine interviewed Kamel, founder of Narrative Summit and CEO of CC Plus for Public Relations and Media Consulting, about her career that has excelled her to the title.
The interview highlighted her work in the field of public relations, as well as media and political campaigns, starting from her education and upbringing, which introduced her to the most important media work foundations and ethics.
Kamel’s interest in reading was also particularly important to her, as it helped her polish her skills as an excellent leader in public relations.
“You cannot assume that you have reached your potential and become comfortable where you are,” Kamel said during the interview, “Always be a humble learner. The humbler you are, the more courage you have to undertake new ventures and learn as you go along.”
She also touched on her experience as a successful woman in the Arab world, explaining that, for women entrepreneurs, matters are not always that simple.
“We live in a traditional society that places huge social burdens on women and, especially, in the case of a working mother,” Kamel noted.
She adds that the key to success is achieving the right balance between work and personal life.
In her interview with Business View magazine, Kamel said that one of the goals she is working on is to establish the true concept of public relations. This also focuses on its role in presenting the positive image of Egypt and building the Egyptian national identity.
It was on these beliefs that Kamel launched the Narrative Summit in 2016, which was the first of its kind in the country. The summit is aimed at promoting the national identity and exporting a positive image of the Egyptian state locally and internationally.
Organising the Narrative Summit in 2016 was one of the most important and defining steps in Kamel’s career. It was through this platform that she was able to actively participate in work that serves the Egyptian state.
Commenting on the interview with Business View magazine, Kamel expressed her happiness at being selected as one of the leading women entrepreneurs in the region. She noted that it highlights the success of the efforts that she and her team have made in conveying a positive image of Egypt.
Narrative Summit recently announced the launch of Season 4 of its flagship series “Narrative Summit – Reshaping Norms”. The new season builds on the success of the previous three that scored nearly 3 million views on social networking sites.
The summit’s new form started as an adaptation to the outbreak of the novel coronavirus (COVID-19) crisis, and will host officials, entrepreneurs, and visionaries to talk about how they see the post-COVID-19 world.
Narrative Summit’s latest season will kick off at the beginning of 2021 in a new, more attractive form, to discuss various topics of particular interest to youth.
