The Cairo Festival City Mall (CFC Mall) has revealed its latest updates regarding refurbishment and expansion plan, announced earlier in 2019, which will see total investments of EGP 2bn.
The mall is complimenting its expansion with a further EGP 200m investment in new renovations within the mall.
The expansion and renovation includes refurbishment and a face-lift plan, to enhance the current offerings.
The first phase of renovations kicked off this month, and is scheduled for completion by the end of 2021. The plan includes enhanced flooring, improved sight lines and space visibility, by eliminating and reducing the size of large common area columns and bulkheads.
Renovations include revamping the mall’s atmosphere by making it brighter and lighter, as well as adding dynamic technology to the mall, through digital branding to support retailers and external mall partners.
In a press conference held on Monday, Timothy Earnest, Group Director/CEO Al-Futtaim Malls, said, “The increasingly competitive retail market is pushing retail destinations in Egypt to get more creative on how to address the customers’ patterns and trends, and continuously engage with them to make their shopping experience more unique and comfortable.”
As for the renovation, Earnest noted, “It was very crucial to give the mall a new lease of life, by undergoing a major transformation to welcome our visitors with innovative design elements, a modern ambiance, and new sought-after brands.”
“We are very proud to be making continuous substantial investments in Egypt, and the completion of this project with the renovation plan that we can see today comes out of our belief that Egypt is a growing hub for retail ventures,” he added.
Festival Avenue is the Cairo Festival City Mall’s latest expansion project, seeking to enhance the traditional retail experience in Egypt. It is on track for its launch in the first quarter (Q1) of 2023.
The CFC Mall, featuring over 160,000 sqm of gross leasable area, was established in 2013 and contains more than 300 shops and 95 restaurants and cafes. These are anchored by the 10,755 sqm Carrefour hypermarket, home furniture stores, and two department stores, all served by 7,000 parking spaces. The CFC Mall offers a wide range of local and international brands, including IKEA and KidZania.
