Foreign Beggars band founding member and Dubai resident PAV4N is back with a bang to celebrate the first anniversary of his record label 4NC¥ with his latest single, “Maximise”, which was written and shot in Dubai.
The song’s video was shot by Dubai-based production outfit Totido Jungle, co-produced by Tamir Ali, featuring some of the UAE’s biggest names including Majed Hameed, Megatronik, Swerte, Tac, Fuad Ali (KUNTA), and Eshani. Shot in the Indian night Club Dhamaal 2 in Bur Dubai and Prime Stage studio in Al Jaddaf.
Produced by Hong Kong mastermind Silverstrike, the single energetically combines PAV4N’s poetic dexterity and usual brand of swagger-fuelled rap with explosive hip-hop beats to create a track that’s hard-hitting and catchy at the same time.
Maximise is the 78th release on the imprint in just 12 months. It sees PAV4N deliver a barrage of motivational bars that serve as a reminder for us to maximise our potential and walk the talk.
Maximise is a special release since it marks the one-year anniversary of PaV4N’s label 4NC¥, Foreign Currency that was set up to bring together communities and artists from across the globe, breaking cultural barriers through unity and collaboration.
Founder of hip-hop crew Foreign Beggars, PAV4N – aka Pavan Mukhi – is one of the most respected MCs of Indian origin.
The 4NC¥ catalogue is a case study in musical versatility from the smooth, almost liquified D&B stylings of D-Code & Psylence through to the more classic dubstep sounds of the legendary Sukh Knight and then super experimental, futuristic R&B flavours of Killswsh.
The label has hosted 78 releases till date, and a pool of artists stretching from the UK, France, Germany and The Netherlands, across the globe to India and Australia, including 30 South Asian artists.
The 4NC¥ is a global platform and network for underground musicians and visual artists dedicated to breaking records from new talent and seasoned artists.
