International luxury brand Stefano Ricci to celebrate 50th anniversary in Luxor

Nehal Samir
2 Min Read

Italian luxury menswear brand Stefano Ricci — one of the most expensive brands in Europe — will be holding a fashion show to celebrate its 50th anniversary in the Temple of Hatshepsut in Luxor on 9 October.

The celebration, which will last for several days, includes two concerts — one in Luxor Temple on the eastern bank and the other one in Habu Temple on the western bank.

The celebration It was supposed to be held in March, however, it was postponed to October due to the war in Ukraine out of respect for the conditions and the feelings of the people involved in the war. 

CEO of Egypt’s Tourism Promotion Board Amr Al-Kady told Daily News Egypt earlier in an interview that the Pharaohs’ Golden Parade and the Luxor Sphinx Avenue reopening had a very positive impact on tourism in Egypt, as they established two essential things — that Egypt is a safe country, and that the state has a great ability to organise major events, as the two events witnessed much praise from the international community.

“Also, since then, we have received many requests to organise different events in Egypt’s archaeological locales and museums,” he added.

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