Minister of Trade and Industry Ahmed Samir has met Bernd Jablonowski, the board member of the German Messe Düsseldorf exhibition, to discuss ways to enhance cooperation between the two sides.
The minister said that the meeting reviewed ways to benefit from the great German expertise in the field of organizing exhibitions to develop the exhibition system in Egypt, pointing to Egypt’s desire to be a hub for the exhibitions that the authority holds in the continent of Africa.
Samir explained that preparations are underway to sign a protocol to set frameworks for future cooperation between the Egyptian General Authority for Exhibitions and Conferences and the German Dusseldorf Exhibition Authority with regard to exchanging information and experiences in the field of organizing joint exhibitions, referring, in this context, to the great success achieved by the Food Africa and Pack Process exhibitions in Egypt, which were The Authority participated in organizing them, which reflects its interest in the promising Egyptian market in the international exhibitions sector.
Jablonowski explained that the authority is keen to strengthen its presence in the Egyptian market as it is a main window for the authority to the markets of the Middle East and Africa by organizing many joint events and exhibitions, pointing out the authority’s keenness to encourage the German investor To pump investments in the Egyptian market through participation in exhibitions held on the land of Egypt.
