LG Egypt announced on Tuesday the launch of the third season of LG Heroes CSR initiative for 2023, after signing a MoU with Misr El Kheir Foundation. The initiative starts from March until December 2023, covering three main sectors; health, education, and social solidarity in Egypt.
According to the MoU, LG is committed to supporting different hospitals affiliated with Misr El Kheir Foundation, and providing modern technologies in purifying the air from dust and bacteria in order to provide a better atmosphere by providing LG air purifiers in those hospitals. In addition, LG will assist the foundation in facilitating marriage for those in need by providing advanced home appliances including televisions, washing machines, and refrigerators. The two sides will also support community education schools, as LG will provide smart TVs for these schools.
Billy Kim, General Manager of LG Egypt, said: “LG is committed to many important social responsibility activities throughout the year, focusing on our global foundations around corporate social responsibility in order to stay true to our brand identity, as we keep in mind the most important things that matter to our local community and implement programs that Keep up the aspirations. We are happy to partner with Misr El Kheir Foundation and sign a MoU.”
Amal Mubdi, Executive Director of Resource Development in Misr El Kheir Foundation, praised the partnership and cooperation with LG Egypt to provide different appliances for social solidarity, health and education, as well as the supply of air conditioners, and appliances for orphan girls.
