Twitter owner Elon Musk has officially rebranded the company to X, replacing the iconic bird logo with a stylized X. The move comes as part of a sweeping overhaul of the social media platform, which Musk acquired for $44 billion last year.
The new X logo was projected onto Twitter’s headquarters in San Francisco on Monday, and the company’s website now redirects to X.com. Musk has said that he plans to make Twitter a more “inclusive” and “engaging” platform, and the new branding is seen as a way to reflect that vision.
The bird logo, which was designed by Twitter co-founder Biz Stone, has been a staple of the company since its inception in 2006. However, Musk has said that he believes the logo is outdated and does not reflect the company’s future direction.
The move to rebrand Twitter has been met with mixed reactions. Some users have praised the new logo, while others have expressed nostalgia for the bird logo. Only time will tell whether the new branding will be successful in helping Twitter achieve its goals.
