Fine Solutions, the B2B arm of Fine Hygienic Holding, one of the world’s leading wellness groups and manufacturers of hygienic paper products and long-term germ protection solutions, shared its strategy for operating in the Egyptian market, the size of its business, and the services and products it provides to its customers with the media today.
Fine Solutions offers cutting-edge solutions to businesses and institutions of different sizes to ensure a clean, safe, and hygienic environment. Its products include sterilized tissues, diapers and adult briefs, medical pads, sanitizers and disinfectants, dispensers, and more. It serves various sectors such as HORECA, healthcare, education, corporate, commercial centers, and malls, among others.
Established in 2007, Fine Solutions has secured a myriad of certificates and has collaborated with leading global medical and hygiene institutions. One of its prominent partners is the prestigious Medical Wellness Association (MWA), the recognized international leader for medical wellness professionals, best practices, programs, research, education, training, and services based in the US.
Over the years, Fine Solutions and the MWA have launched several world-class programs that adhere to the highest hygiene standards. These programs aim to differentiate Fine Solutions as a reliable and esteemed supplier in advancing exceptional standards of hygiene within diverse sectors. Some of these programs are the Fine Dine Program, which equips establishments with essential hygiene solutions to protect their guests, and the Hygiene Affiliate Program, which helps medical centers, clinics, and practitioners build a positive perception by endorsing the hygiene procedures of the MWA.
Cherif Adel, Fine Solutions Country Manager in Egypt, stated: “Ever since our establishment, Fine Solutions has been the market leader, thanks to our standards of excellence, commitment to R&D, investing in state-of-the-art technologies, partnerships with leading global medical and hygiene institutions, and our dedicated team that works diligently to meet and exceed the diverse needs of our clients.”
Adel emphasized the significance of the Egyptian market for Fine Solutions, highlighting it as one of the key markets. He further noted: “Fine Solutions manufactures approximately 6,000 tons of hygiene paper products and serves a customer base that exceeds 4,000. Notably, its sales contribute to 12% of Fine Hygienic Holding’s total sales in Egypt, showcasing a remarkable growth rate that nearly tripled from 2021 to 2023.”
He further confirmed that Fine Solutions maintains stringent quality control measures for all its products. It uses Fine Hygienic Holding’s patented technology ‘SteriPro’, which kills 99% of germs, to sterilize its products during delivery and usage. He noted that all hygiene paper products are made from 100% virgin pulp, sourced only from Forest Stewardship Council (FSC) certified pulp providers.
Fine Solutions said it’s committed to continuous innovation, improving consumer well-being, and fostering a healthier, more sustainable world. It strives to preserve the environment by reducing energy and water consumption, in alignment with Egypt’s vision for 2030. Furthermore, it has introduced several world-class programs in Egypt, the United Arab Emirates, Saudi Arabia, and Jordan, with a primary focus on helping institutions.
