The Administrative Capital for Urban Development (ACUD) has formed a groundbreaking partnership with Live Nation Middle East and TicketsMarche to elevate the entertainment scene in Egypt’s New Administrative Capital (NAC). This collaboration aims to attract global talent and establish NAC as a regional entertainment powerhouse.
The partnership will spotlight iconic venues such as People’s Square, Nation’s Park, and the Green River, turning them into major international attractions. These venues will host high-profile events that promise to reshape the region’s entertainment landscape.
Khaled Abbas, Chairperson of ACUD, shared that the initiative will enhance Egypt’s tourism while boosting the country’s entertainment industry. “Our goal is to host more than 10 major events in 2025 and beyond, showcasing the New Administrative Capital’s capability to host global productions. These events will draw large crowds, contribute to tourism, and position the city as a world-class entertainment hub,” Abbas said.
James Craven, President of Live Nation Middle East, emphasized the ambition of the partnership: “Together, we aim to set a new standard for live events in the Middle East, creating unforgettable experiences that will firmly place Egypt’s New Administrative Capital on the global entertainment map.”
Mohamed Sirag, Managing Director and Chief Commercial Officer of TicketsMarche, also highlighted the significance of the collaboration: “This partnership represents a transformative moment for Egypt and the wider region’s entertainment industry. By combining Live Nation Middle East’s global expertise, the cutting-edge venues of the New Capital, and TicketsMarche’s dedication to improving the ticketing experience, we aim to redefine live entertainment. This collaboration is about more than hosting international acts; it’s about establishing Egypt as a premier entertainment hub and setting new global standards. Together, we will create unforgettable experiences while showcasing Egypt’s progressive vision and rich cultural heritage to the world.”
