Bayut Egypt, a leading property technology platform, has unveiled its latest marketing campaign, marking a significant step in transforming Egypt’s real estate sector. Known for its innovative approach, Bayut has leveraged over 15 years of expertise in the MENA region to create a seamless, technology-driven property search experience.
Building on the success of its debut campaign, which featured an unforgettable voiceover, the new campaign introduces a visually striking narrative. Through carefully curated imagery, the advertisement showcases luxurious properties, intricate interior designs, and the refined lifestyles facilitated by Bayut’s advanced platform. The campaign positions Bayut as a key player in Egypt’s rapidly evolving real estate market.
Since its launch, Bayut Egypt has experienced remarkable growth. The platform now attracts 1,150,000 monthly active users, a substantial rise from 674,395 in March 2024. Lead generation has also surged, increasing from 17,050 to 50,000 in less than a year. With a consistent 4.5-star rating, Bayut has established itself as a trusted platform for property seekers in Egypt.
At the core of Bayut’s success is its cutting-edge technology. The platform integrates smart search algorithms, AI-driven recommendations, and user-friendly features, enabling users to find properties that match their exact needs. The intuitive app interface, combined with highly detailed property listings, ensures a smooth and efficient search experience, empowering users to make informed decisions with confidence.
“With our proven track record in the UAE, we are excited to expand further in Egypt and solidify our position as the top prop-tech platform in the country,” said Haroon Rashid, CEO of Bayut Egypt. “By leveraging our expertise and advanced solutions, we aim to redefine the real estate experience for Egyptians, making property searches more seamless, personalized, and efficient.”
The newly launched campaign highlights Bayut’s ability to connect users with exclusive properties, from hidden gems to high-end residences. By blending artistic visuals with a sophisticated, tech-driven approach, the campaign illustrates how Bayut simplifies the home-searching journey, transforming it into an effortless and refined experience.
With its continued expansion and commitment to innovation, Bayut Egypt is poised to reshape the country’s real estate landscape, setting new benchmarks in prop-tech solutions.
