CAIRO: Orascom Telecom Holding S.A.E. joined global mobile operators’ forces in the world’s largest cause-related campaign in support of universal education at the FIFA World Cup 2010.
The ‘1Goal: Education for all’ campaign was announced at the World Mobile Congress which took place in Barcelona from Feb. 15 to 19, 2010 and will launch on April 20 and runs up until the World Cup final in South Africa on July 11.
The campaign, which is under the personal patronage of Her Majesty Queen Rania Al Abdullah of Jordan, is an initiative to ensure that every child in the world has the opportunity to go to school by 2015. Today, 72 million children in the world are denied that chance, and do not have access to basic primary education.
GSM operators who serve more than 1 billion mobile users will deliver an international mobile communications campaign that combines the platform of the world’s biggest sporting occasion with the world’s largest medium, to harness public support for 1GOAL.
The mobile campaign – coordinated by the GSMA – will comprise a host of mobile communications tools, including mobile advertising, applications and messaging.
These tools will enable millions of people to sign up, via a host of mobile response mechanisms, demonstrating to global leaders and the UN that universal education is a universal demand. “The 1GOAL campaign is an opportunity to showcase how the mobile and digital technology have become an important driver of social and economic development, said Naguib Sawiris, executive chairman of Orascom Telecom Holding. “We have joined this campaign as part of our corporate social responsibility program because we believe that education is the key to sustainable development.
OTH, along with its subsidiaries Mobinil and Djezzy, and sister company Wind Greece have joined forces along with operators from across the mobile world and global football stars, the football world and FIFA, together with educational champions, charities and campaigners to support 1GOAL – a legacy of the FIFA Football World Cup 2010 – to give all children in the world the chance in life an education brings. -Daily News Egypt
