Marico, an Indian FMCG company in the beauty and wellness arena, launched their hair care range Parachute in Egypt.
"This is a very important launch and a cornerstone that marks our expansion within the Egyptian market," said Satish Veerappa, Marico’s head of sales and marketing.
Parachute, premium grade coconut oil, helps nourish and moisturize the hair. "Parachute gives the root of the hair the protein it requires and strengthens it," Veerappa added.
