Egypt saw a 26% increase in searches relating to domestic tourism during the summer season, according to a recent report by the Boston Consulting Group’s (BCG).
The report, entitled “The Measures Tourism Marketing Companies Must take in light of COVID-19”, was launched by BCG in cooperation with internet search platform Google.
The report focuses on the challenges that the novel coronavirus (COVID-19) pandemic has imposed on the global tourism and travel sector, and the extent of its impact on tourism marketing companies.
It noted that the search rate for “domestic tourism” in Egypt increased by 26% during the summer season, and by 53% for those who searched for “domestic flights”.
The report added that in the last three months, the most searched for countries in Egypt included the local market and its local tourism areas, the UAE, the US, Kuwait and the UK.
Global business in tourism and travel has recorded sustained growth over the past 20 years, with a compound annual growth rate of 5%, to reach $4.7trn in 2019, the report added.
The conditions created by the global pandemic have led to restrictions on travel and mobility, and a commensurate decrease in the number of international travellers and business trips around the world.
This could lead to a 58% decrease in tourism and travel sector jobs, equivalent to about 190 million employees. This reflects a 62% reduction, equivalent to $5.5trn, in the contribution of this vital sector to global GDP.
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