Trade Fairs International — a leading organisation in the field of organising international exhibitions and conferences — announced it will be holding the second session of the Connecta exhibition for entertainment technology from 27 to 30 November at the Egypt International Exhibition Centre in New Cairo.
The event will be held under the sponsorship of the Ministry of Higher Education and Scientific Research within the activities of the 26th session of the Cairo International Exhibition for Technology (Cairo ICT).
In its second session, Connecta will be divided into four main parts, the first part will be dedicated to e-sports, the second cyber security challenges, the third competitions and start-ups in Africa, and the fourth to raising awareness of metaverse applications.
The exhibition will be attended by a group of international companies specialised in the field of phones, smart devices, and electronic games amid the presence of a large group of companies such as Nokia, Huawei, Dell Gaming, Intel, and B-Tech, in addition to Egyptian service provider companies Orange and Etisalat.
Furthermore, a huge tournament for e-sports games such as FIFA 23, PUBG MOBILE, Valorant, League of Legends, Wild Rift, and Free Fire will be held this year with a total prize pool of more than EGP 270,000.
In understanding how video games occupy the minds of a wide sector of Egyptian children and youth, the exhibition will allocate special events for Egyptian university students with special support and sponsorship from the Ministry of Higher Education and Scientific Research and Ministry of Education by organising special competitions for university students and hosting free school trips for students to give them the opportunity to learn about the latest technologies in the gaming industry.
For his part, CEO of Trade Fairs International Osama Kamal expressed his happiness for organising this event for the second year in a row, especially after the success of the first session in terms of attendance and interaction, pointing out that the aim of the exhibition is to achieve Egypt’s 2030 Vision, which imposed a National Strategy for Digital Transformation that copes with the changes of the current era in which young people dominate the scene. Therefore, the exhibition’s management saw the need to allocate various events and activities that reshape their personalities to conform to the modern era and future prospects.
In its upcoming session, the exhibition will focus on hardware, smartphones, and the gaming industry all under one roof, with Kamal pointing out that visitors will have a unique experience that includes huge exclusive promotions that will be presented by exhibitors.
“The presence of a special section for electronic games within the exhibition stems from the importance of this sport and its huge spread among young people, in addition to keeping pace with the government’s encouragement for young people to join this sport, under which an entire industry falls, which may well contribute to supporting the Egyptian economy,” Kamal said.
Additionally, Mohamed Amin — CEO of Virtual Quest, which is the partner organising the e-sports tournament within Connecta — confirmed that registration was opened to participate in the competitions in mid-October and thousands of applications were received to participate, adding that preliminaries were conducted to select the finalists that will compete within the exhibition.
He stressed that e-sports competitions have become popular among young people between the ages of 12 to 36 years of age, and that the gaming industry has become one of the biggest industries affecting the economies of the world, emphasising that Egypt should focus on breaking into the industry in the coming period.
