Marwa Azab

4 Articles

Masters Degree in Journalism and Mass communication from the American University in Cairo on Integrated Marketing Communication titled “Perceptions of effectiveness of celebrity endorsed advertisements among Egyptian consumers”. Professional Certificate in script writing, camera operation, and editing techniques from Adham Center for Television and Digital Journalism, American University in Cairo.

Advertising Area






Latest by Marwa Azab


Social media credibility and latest trends in news reporting

The AUC kicked off the first-ever virtual session series at the Adham Center for Television and Digital Journalism, a conference call with professor Vince Gonzales, who is an investigative journalist, professor of professional practice at the University of South California, and coordinator of the University’s Annenberg School for Communication and Journalism’s masters degree programme in …

Marwa Azab

End of Section