‘Wonders of Nature’: a wearable garden of gems
“Wonders of Nature” is a 12-piece collection that aims to create wearable…
Good causes and charity projects win the Ramadan race in advertising
Magdi Yacoub’s ad positively flipped the coin towards donation campaigns
Adhering to stereotypes, Ramadan series focus on fragile, unstable women
Many script writers have decided to put their heroines in a standard…
Telecommunication companies fail to impress with Ramadan campaigns
From Leila Alwei to Ahmed El-Sakka, Dura Zarrouk, Hakiem, Menna Shalaby, Mahmoud…
Sarah’s Bag: when fashion meets social responsibility
"The woman who wears Sarah’s Bag appreciates both the fashion and the cause; she…
Hoxton House: one-stop destination for local gentlemen
According to the designer, a Hoxton guy is the kind of who…
Dido Embaby transforms calligraphy and heritage into jewellery
The collection's main goal is to preserve the fonts through valuable and…
BelBalady rewrites fashion with Egyptian letters
"We aim to create an Egyptian product that is trendy and communicates…
Maison Saedi and Gloria Ceramic turn vinyl into fashion
Ceramic tiles have morphed through many phases, marked by every emerging architectural…
Fashion Boulevard Cairo connects the dots of local fashion industry
Hudson Egypt is a local company that aims to create solid platforms…