Lifestyle – Daily News Egypt https://dailynewsegypt.com Egypt’s Only Daily Independent Newspaper In English Tue, 29 May 2018 15:00:03 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.1 Sort: Changing formal wear one sock at a time https://dailynewsegypt.com/2018/05/29/sort-changing-formal-wear-one-sock-at-a-time/ https://dailynewsegypt.com/2018/05/29/sort-changing-formal-wear-one-sock-at-a-time/#respond Tue, 29 May 2018 15:00:03 +0000 https://www.dailynewsegypt.com/?p=660966 In a world ruled by black suits and stiff shirts, standing out at a working space seems to be tricky. While trends constantly change, the formal black suit barely notices the fast leaps of fashion. In a room full of kings, presidents, and ministers, he is often noticed for his interesting choice of accessories. His …

The post Sort: Changing formal wear one sock at a time appeared first on Daily News Egypt.

]]>
In a world ruled by black suits and stiff shirts, standing out at a working space seems to be tricky. While trends constantly change, the formal black suit barely notices the fast leaps of fashion. In a room full of kings, presidents, and ministers, he is often noticed for his interesting choice of accessories.

His words are always eloquent and precise; nonetheless, it is his choice of socks that dominate social media feeds. Justin Trudeau, the prime minister of Canada, has been credited as an advocate of extraordinary socks that cleverly manage to break the monotony of his politically correct attire.

While all fashion designers and brands are currently on a steady pace to produce everything locally in order to support local craftsmanship and celebrate new ranges of quality, menswear remains to be an unexplored territory. With only few specialised designers, many accessory items remain completely foreign.

Inspired by his personal interest in extraordinary socks and the recent global interest in the unexpected designs—similar to Trudeau’s—Ahmed El-Hussainy saw a market need and jumped to fulfil it. His brand Sort is specialised in none other than colourful, artistic and well-detailed socks that are set to change the rules of formal Sundays.

According to him, socks have always been his favourite obsession as he used to keep up with his father’s growing collection. After years of borrowing his father’s outstanding finds, El-Hussainy did not only plan to further expand his; instead, he decided to start the country’s first brand for designer socks.

The brand currently depends on imported products in preparation for locally-made collections. According to the founder, his early collections aim to establish a strong base and market for his out-of-the-box aesthetic. Meanwhile, he is already looking for the needed materials and workforce in Egypt in order to further expand his concept in the country.

The debut collection features a number of iconic paintings such as Van Gogh’s The Starry Night, Leonardo da Vinci’s Mona Lisa, Gustav Klimt’s The Kiss, Sandro Botticelli’s the Birth of Venus, Van Gogh’s the Scream, and Raphael’s angels from the Sistine Madonna, among others.

Aside from the concrete universal artistic references, the brand also offers a wide range of different colourful renditions of these well-celebrated masterpieces, making artistic statement an everyday routine.

The post Sort: Changing formal wear one sock at a time appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/05/29/sort-changing-formal-wear-one-sock-at-a-time/feed/ 0
Heritage Ramadan nights back at Conrad’s https://dailynewsegypt.com/2018/05/24/heritage-ramadan-nights-back-at-conrads/ https://dailynewsegypt.com/2018/05/24/heritage-ramadan-nights-back-at-conrads/#respond Thu, 24 May 2018 10:00:47 +0000 https://www.dailynewsegypt.com/?p=660497 People spending their day fasting and their nights gathering is the main theme of Ramadan in Egypt, and finding the best place to hang out and have suhoor is always an ongoing struggle amongst people who want to combine fanciness with heritage at the same time. Conrad Cairo decided to combine Cairo’s significant tradition with …

The post Heritage Ramadan nights back at Conrad’s appeared first on Daily News Egypt.

]]>
People spending their day fasting and their nights gathering is the main theme of Ramadan in Egypt, and finding the best place to hang out and have suhoor is always an ongoing struggle amongst people who want to combine fanciness with heritage at the same time.

Conrad Cairo decided to combine Cairo’s significant tradition with the extravagance of the high-end hotel.

In Ramadan, the hotel aims to revive the nights of Cairo in the past by bringing back the things Egyptians loved the most in the past at Jayda Nile Terrac.

In an open-air area overlooking the mesmerising scene of the Nile, with Cairo’s refreshing night breeze, Conrad’s Ramadan tent location is one of the best places to spend a suhoor gathering with family and friends.

The place brings you back to the old days, through sweet corn carts, corn on the cob carts, and lupin bean vendors who present the streets of Cairo in the past.

While enjoying the gathering and open buffet, a local band performs live heritage songs by famous icons.

For ladies, a henna artist offers henna tattoos that are drawn in different shapes and sizes upon request.

The open buffet brings different types of food, and one cannot help but find all sorts of satisfying food perfectly made to meet all tastes.

The place also offers special Ramadan menus for large groups searching for a unique iftar or suhoor experience. The meeting and events team can prepare family-style or buffet meals with everyone’s favourite Ramadan flavours and dishes.

The post Heritage Ramadan nights back at Conrad’s appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/05/24/heritage-ramadan-nights-back-at-conrads/feed/ 0
The Design Studio by Azza Fahmy participates in Legnica Jewellery Festival Silver https://dailynewsegypt.com/2018/05/21/the-design-studio-by-azza-fahmy-participates-in-legnica-jewellery-festival-silver/ https://dailynewsegypt.com/2018/05/21/the-design-studio-by-azza-fahmy-participates-in-legnica-jewellery-festival-silver/#respond Mon, 21 May 2018 13:00:54 +0000 https://www.dailynewsegypt.com/?p=659916 Walking into the buzzing workshop of the Design Studio by Azza Fahmy, some students would greet the guests with their avant-garde creations while others would dedicate their utmost attention to finishing a delicate curve. The promising students are currently enjoying their debut participation in the Silver Schools exhibition during Legnica Jewellery Festival Silver 2018 in …

The post The Design Studio by Azza Fahmy participates in Legnica Jewellery Festival Silver appeared first on Daily News Egypt.

]]>
Walking into the buzzing workshop of the Design Studio by Azza Fahmy, some students would greet the guests with their avant-garde creations while others would dedicate their utmost attention to finishing a delicate curve. The promising students are currently enjoying their debut participation in the Silver Schools exhibition during Legnica Jewellery Festival Silver 2018 in Poland.

For months, the students have been working hand in hand in order to implement their interpretation of the power of jewellery as a catalyser for reflection on time and meaning. Under the name Three Rings, the show is divided into three parts: the past, present, and future. Together, the students created an interactive installation of black wax rings inviting the visitors to add their own as well as a video installation and a series of rings—each in dialogue with an artist book.

Starting from 25 April until 10 June, a number of exhibitions, seminars, lectures, and happenings are set to take place. With that said, the main event is expected to be the 27th Legnica International Jewellery Competition, along with the accompanying exhibitions.

Established in 2000, the Silver Schools series is an annual event that features the output of the world’s leading jewellery schools. Every year, two or three schools are selected. For the current season, the committee plans to present the Design Studio by Azza Fahmy from Egypt as well as the works of students, graduates, and professors of Hildesheim in Germany and Vilnius in Lithuania.

The post The Design Studio by Azza Fahmy participates in Legnica Jewellery Festival Silver appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/05/21/the-design-studio-by-azza-fahmy-participates-in-legnica-jewellery-festival-silver/feed/ 0
Thirteen fashion designers prep for Ramadan in Kuwait https://dailynewsegypt.com/2018/05/21/thirteen-fashion-designers-prep-for-ramadan-in-kuwait/ https://dailynewsegypt.com/2018/05/21/thirteen-fashion-designers-prep-for-ramadan-in-kuwait/#respond Mon, 21 May 2018 12:00:45 +0000 https://www.dailynewsegypt.com/?p=659920 ‘We positioned ourselves as cultural representatives of Egypt; exhibiting authentic collections that encapsulate different backgrounds and traditions,’ says Alagabany

The post Thirteen fashion designers prep for Ramadan in Kuwait appeared first on Daily News Egypt.

]]>
With fashion being an international language, an Egyptian envoy unleashed early sparks of the holy month quite a few kilometres away from their homeland. Orchestrated by fashion stylist and choreographer, Ghadir Alagabany, thirteen local designers gathered their latest masterpieces in anticipation to enter the Kuwaiti market.

Hosted between the majestic halls of Arraya Ballroom, the designers joined many other Arab talents to take part in the regular Dream Expo. Under the crystal chandeliers, the designers’ elaborate embroidery danced with the twinkling light. Meanwhile, the audience was noticeably attracted to the featured myriad of abayas and kaftans.

For three days, a flock of Kuwaiti women marched around the halls in search for the perfect seasonal attire. The notorious kaftan silhouette was an obvious winner, especially when mixed with extraordinary fabrics and trendy patterns. On the other hand, casual daily abayas were rivalled by avant-garde garments that exist to be noticed.

Twelve local designers showcased their Ramadan collections in Kuwait during a seasonal event

Inspired by the common needs of local fashion designers, Alagaby was encouraged to look into ways to help a handful of talents reach a new audience and experiment with an Arabian Gulf-based market. Through her research and regular trips to Kuwait, she was able to identify this event as a suitable opportunity.

“Kuwait is becoming a fierce fashion market. Several events were actually taking place during this pre-Ramadan period. Ramadan marks a significant annual religious occasion, which is highly welcomed and prepared for extensively,” Alagabany said. “We positioned ourselves as cultural representatives of Egypt; exhibiting authentic collections that encapsulate different backgrounds and traditions.”

The Egyptian racks showcased designs by Zak Couture, Mula, Danoush, Arabian Princess, Aitch, Camicie, Mazoura, Vigilia, Nahla El-Alfy, Saraya, Nazeeka, and Set El-Hawanem. Together, they featured a diversity of tastes for the highly anticipated month. From iftar gatherings at sunset to suhoor outings with family and friends, the designers were keen to cover it all.

“I knew that the Kuwaiti clientele appreciates cotton and linen; accordingly, I made sure these two fabrics are included in my collection. Furthermore, I knew that they prefer comfy and chic over tight cuts, which is another element that I have considered while designing and implementing the pieces I sent,” Habiba Soliman, founder of Aitch, said. “Lastly, they like unique and non-repetitive ideas; so I offered them so.”   

According to Alagabany, quality and creativity were the main criteria followed when selecting the designers. On the other hand, the fashion expert was also seeking an oriental vibe fit for this month; therefore, she was keen to contact those who dedicate time to annual Ramadan capsule collections.

“My brand talks to a casual-chic lady through a contemporary aesthetic. I am appreciating this lady by offering her exclusive designs as well as the best quality possible,” Soliman added. “I hope that I have left a positive impression at this exhibition. Meanwhile, it is quite essential for me to have my brand name heard and recognised in a different market.”

According to Soliman, global expansion is a sought-after target for any designer sailing through the fashion industry of today. Following the steps of major fashion entities, the Gulf region is known to be one of the top markets in the world. With that said, Kuwait is notorious for being a favoured destination between fashion experts due to the country’s appreciation for distinctive taste and willingness to invest in good designs.

“Despite the fact that Kuwait has a population smaller than Egypt, their clientele demonstrates a stronger purchasing power, especially in terms of fashion. On the other hand, when you reach out to regional markets, you spread local designs and craftsmanship, which is a much-needed remedy for today’s economy.” Rehab Ezzat, founder of Vigilia, said.”We mainly want to expand more abroad and show the world how good the local fashion has become. Meanwhile, it is also important to highlight our diversity of cultures and how we manage to artistically showcase them.”

Curated by Ghadir Alagaby, the local envoy featured a number of extraordinary kaftans

With that said, a few of the participating brands seized the opportunity to spread one or several of their defining signatures to a wider audience. Mula is one of the local market’s newest players. The timeless brand aims to reincarnate the golden age of fashion in Egypt through focusing on key elements of Egyptian culture. Mula’s debut collection paid special tribute to Assyuit’s Tally embroidery.

Encouraged to attract a new Kuwaiti audience to their modern designs through utilising distinctive fabrics, for this event, the designers created special kaftans that embrace their intricate tally stitches. “In Kuwait, ladies are keen to get prepared for Ramadan by buying new outfits. That is why the timing of the exhibition was very convenient for us. Kuwaiti women are interested in clothes that mix Egyptian heritage (fabric) with modern designs,” said Mohamed Sami, designer and co-founder of Mula.

On the other hand, brands such as Saraya were focused on introducing a never-precedent interpretation of traditional Kuwaiti fabrics. The casual label turned the ghutrah—traditional Middle Eastern headdress usually worn by men and made of cotton—into quirky sleeves. “Kuwaiti women are more open minded in terms of new trends and fabrics. They tend to constantly create new styling trends and tricks, especially when it comes to their hijab and how they style their daily outfits,” said Naglaa Moustafa, founder of Saraya. “We focused on light and soft materials combined with sophisticated cuts. Meanwhile, we were also keen on incorporating detailed beading and handmade embroidery.”

After the whirlwind of the event passed through, the designers all agreed on their satisfaction post this cross-borders encounter. Walking in with the sole intention of testing the water and having their brands known and heard about in new markets, the designers agreed that the three days served as a positive launchpad for their future presence in the region.

“My main target was to acquire as many satisfied clients as possible because, based on my previous experience, once an optimistic client buys a piece or two then trusts your product and brand, she will naturally be more comfortable and encouraged to order online—this method of building trust offline in order to obtain future loyal clients opens a new market for the brand,” said Nahla El-Alfy, founder of her eponymous brand. “On the other hand, I hope that my stuff has also been recognised by people from other visiting countries, meaning that the brand would be able to penetrate other markets through similar upcoming projects in other foreign countries.”

The post Thirteen fashion designers prep for Ramadan in Kuwait appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/05/21/thirteen-fashion-designers-prep-for-ramadan-in-kuwait/feed/ 0
Egyptian Fashion Council ushers in new era for local industry https://dailynewsegypt.com/2018/05/14/egyptian-fashion-council-ushers-in-new-era-for-local-industry/ https://dailynewsegypt.com/2018/05/14/egyptian-fashion-council-ushers-in-new-era-for-local-industry/#respond Mon, 14 May 2018 11:00:20 +0000 https://www.dailynewsegypt.com/?p=659306 Not long ago, the local market lacked the existence of a proper fashion industry. For years, locals opted to cross borders in a quest to obtain their dream dresses. In a matter of five years, the local scene did not only come to reality, but it has also taken leaps. With new designers emerging every …

The post Egyptian Fashion Council ushers in new era for local industry appeared first on Daily News Egypt.

]]>
Not long ago, the local market lacked the existence of a proper fashion industry. For years, locals opted to cross borders in a quest to obtain their dream dresses. In a matter of five years, the local scene did not only come to reality, but it has also taken leaps.

With new designers emerging every day, some initiatives helped the market advance at light speed while others took all efforts in the opposite direction. While some designers have managed to receive international recognition, awards, and media attention, others still seek significant support.

The connoisseurs of fashion Abdelmalek Shamsi, commercial director at Shamsi for Trading & Agencies; Fatma Ghaly, managing director at Azza Fahmy Jewellery; Marie-Louis Bishara; Paul Antaki, CEO at Premium International for Credit Services; and Susan Sabet have finally announced the long-awaited launch of the Egyptian Fashion and Design Council.

Each member comes with a distinguished CV in the fashion field; from retailing to design, jewellery, and publishing. The board is set to utilise its extensive skills to enhance the local experience in terms of design, production, retail, marketing, export, and media.

The idea of a council was suggested years ago by Sabet, publisher and editor of Pashion magazine, and Azza Fahmy. Nonetheless, the country’s recent developments have caused their plans to slow down until it was reignited two years ago.

With that said, Bishara, a designer and vice chairperson and partner at Bishara for Fashion, is set to operate as president while Sabet will serve as secretary general. The council is expected to officially launch by mid-September.

The post Egyptian Fashion Council ushers in new era for local industry appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/05/14/egyptian-fashion-council-ushers-in-new-era-for-local-industry/feed/ 0
Spring Affair Fashion Brunch initiates new season in style https://dailynewsegypt.com/2018/05/14/spring-affair-fashion-brunch-initiates-new-season-in-style/ https://dailynewsegypt.com/2018/05/14/spring-affair-fashion-brunch-initiates-new-season-in-style/#respond Mon, 14 May 2018 10:00:44 +0000 https://www.dailynewsegypt.com/?p=659310 Just when the warm winds of May started to take hold in the capital, the connoisseurs of fashion put on their high heels and tapped into the direction of Zamalek to celebrate the new season. Fashion Funds has decided to venture into the floral allure of spring with a colorful fourth edition of its regular …

The post Spring Affair Fashion Brunch initiates new season in style appeared first on Daily News Egypt.

]]>
Just when the warm winds of May started to take hold in the capital, the connoisseurs of fashion put on their high heels and tapped into the direction of Zamalek to celebrate the new season. Fashion Funds has decided to venture into the floral allure of spring with a colorful fourth edition of its regular event, Fashion Brunch.

With a stunning view of the Nile in the background, a number of the country’s finest fashion talents displayed their cheerful interpretations of the warm season. From accessories to a rainbow of jewellery and deconstructed must-haves, the venue was truly circled with everything a wardrobe needs ahead of both spring and Ramadan.   

“This is our fourth season. It is our first spring season; therefore, we tried to add a young and fresh factor to the event. All the designers that we used are up-and-coming talents; their collections are spring-related—with light fabrics, bright colours, and a pallet of nude and white,” explained Heba Serag, founder of Fashion Funds, while touring a number of her guests around the event.

The minimalistic and contemporary venue welcomed each guest with a beauty lounge courtesy of ZO Skin Care. The skilful massage and beauty gurus took each person from the cruelty of the disturbed weather to the comfort of their skilful techniques and renowned products. After which, all shades of the year’s top trends lined in succession.

Nubi is a jewellery designer that chose the brunch as her first offline appearance 

Sass is well-known for its casual sophistication and admirable melodies; therefore, it was Serag’s primary choice for a location, which could reflect the sought-after young spirit. The contemporary hub harboured the latest collections from a handful of different local designers.

“We have 17 designers today and this time we have included a lot of jewellery designers,” Serag said. “Spring is all about accessorising; we do not accessorise much in winter—it is more about the coat, dark makeup, statement bags, and unforgettable boots. However, spring is a city season, before you hit the beach for summer. Accordingly, jewellery plays a significant role.”

The formidable collections showcased a wide range of linen investments and stellar shirts as well as colourful rompers for those who aim to drive straight to the coastal line as early as possible and kaftans for those who are already planning their Ramadan gatherings.

As a keen organiser and curator, Serag personally selects her designers weeks ahead of each and every season. As always, Serag expressed her tremendous excitement for sharing her brunch with local talents; nonetheless, this time she was also proud to be introducing a few exceptional newcomers.

“I am excited about all of the designers. For instance, Nubi—this is their very first appearance ever. She comes from a family-owned jewellery business that belonged to her grandfather. One day she asked her father for space and materials to experiment with. He gave her such a hard time at the beginning, but soon he gave her materials such as gold and diamonds for her to create her first pieces. Her debut designs sold out on the same day. Today, her dad is in the audience; he is quite sweet, and he is present for complete support,” said Serag admiringly. 

According to the curator, the Spring Affair Fashion Brunch is also Danoush’s first official visit to Cairo. The brand, which is originally based in Alexandria, showcased a number of revamped fashion staples. Their key mannequin featured a puff-sleeved top with dramatic cut-outs; an untraditional silhouette that attracted the flicker of multiple camera phones.

On the other hand, Nazeeka and Koukla, who are considered regulars at the fashion brunch by now, came ready for the holly season with breezy garments and beaded jewellery. “Modern Kaftans is a nice match for the upcoming Ramadan season—along with Koukla and Nazeeka, the three cater to people that want to be fashion-ready for the next season,” elaborated the curator.

Meanwhile, Reem Jano—the jewellery brand—crowded the venue’s corner with a long line of women, who cannot cease to complement and admire her arabesque marvels.

“I personally love Sandbox—they created a collection in support of the burn hospital. That collection has truly touched my heart. I first got to know the brand when attending one their exhibitions. I thought it was very creative how the designer managed to match the burn marks of real victims with actual jewellery pieces,” said Serag.

Aside from jewellery and garments, the event also shed light on trendy and unexpected accessories. Posh sunglasses laid a wide diversity of cat-eye shades to cater to each taste and age. “This is my first time to work with Posh sunglasses, which I thought sold perfectly today because her pieces are funky, not the traditional aesthetic of eyewear,” said the organiser.

With that said, the brunch also witnessed the debut offline showcase of brands such as the direct answer to online casual shopping, Moda Fit, as well as Eman and Co, which is an up-and-coming jewellery brand.

According the organiser, this memorable group of designers are all different in theory, yet somehow, they all come together and complement each other very well.

The event was punctuated with a number of socialites, celebrities, and heavy-weight shoppers, who all walked out with local fashion finds and personal caricatures sketched on the ground in mere minutes. The attendees included the admired TV actress Eman, cinema starlet Ghada Adel, and everyone’s favourite girl next door Amina Khalil.

As for the element which makes Fashion Funds and its events stand out amid the ascending fashion competition in Egypt, this season Serag decided to take her welfare initiatives one step further. Instead of collaborating with an entity to donate a percentage of the sales revenue, Serag preferred to take the matter into her own hands.

“This time we are not donating to an entity; instead, we are focusing on a case. At the moment we are looking for a child that needs an urgent surgery or long-term medication. I felt that organisations and known charity entities already have their own marketing and strong campaigning, hence they often get a lot of donations. This time, we want to personalise our charity mission,” concluded Serag.

The post Spring Affair Fashion Brunch initiates new season in style appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/05/14/spring-affair-fashion-brunch-initiates-new-season-in-style/feed/ 0
Anne Marie K, Baraka Group reinvent Tiyi’s legacy https://dailynewsegypt.com/2018/05/02/anne-marie-k-baraka-group-reinvent-tiyis-legacy/ https://dailynewsegypt.com/2018/05/02/anne-marie-k-baraka-group-reinvent-tiyis-legacy/#respond Wed, 02 May 2018 13:00:46 +0000 https://www.dailynewsegypt.com/?p=658310 In a time before women were told that they cannot stand as tall as men, she lived to rule. Her power was extended over her vast land. While her words were heard loud and clear, her bold eyes and statement attire were synonymous with strength. Tiyi was a queen with a legacy that outlived thousands …

The post Anne Marie K, Baraka Group reinvent Tiyi’s legacy appeared first on Daily News Egypt.

]]>
In a time before women were told that they cannot stand as tall as men, she lived to rule. Her power was extended over her vast land. While her words were heard loud and clear, her bold eyes and statement attire were synonymous with strength.

Tiyi was a queen with a legacy that outlived thousands of years and uncountable transformative events. The grandmother of Tutankhamun, she was once regarded as the most influential woman on the planet and today, in the 21st century, her supremacy is set to once again occupy centre stage.

Raised by a remarkable woman, local designer Anne Marie K is often inspired by her country’s wealth of strong female characters. Therefore, she chose to depend on the support of Egyptian heroines while taking her earliest steps in the fashion industry. In collaboration with retail guru Ahmed Ragab, Marie is expected to launch her first ready-to-wear brand this September.

The promising designer rose to fame in a matter of days after posting her graduation project on social media. Even though she had never intended for her wearable journey down the Nile to turn into a brand nor a commercial success, the collection attracted increasing attention for its handmade details and authentic aesthetic. 

“My graduation project went viral unexpectedly. Amid the media attention and relentless buying orders, an investor approached me to create an established fashion brand. Ahmed Ragab already owns Baraka Optics, Nike, Inglot, etc. He comes from a very strong retailing background. We got along instantly from the very first meeting,” Marie said. “I was beyond excited to move ahead; in no time, I came up with a plan to create a local high-street brand.”

The partners are set to start with two stores; one in Cairo Festival City and another in Mall of Arabia. Named after Tutankhamun’s grandmother, the brand aims to address women of all ages and highlight the work of local talented artisans. 

The volume brand is a fashion-forward method to reinvent an inspiring woman and make her a citizen of the modern world.  Unlike the majority of her colleagues, Marie does not pay much attention to having her name known in foreign markets; instead, she plans to build a strong brand that can contribute to her community before making headlines worldwide.

With that said, the designer is working with a wide diversity of Egyptian talents, starting with artists who are commissioned to participate in the store’s interiors as well as artisans who are invited to incorporate their inherited crafts into the brand’s contemporary designs. 

“We tried to collaborate with as many local craftspeople as possible. For example, a part of the collection is hand embroidered by women, who live on the Ring Road. Meanwhile, the debut collection also features tally embroidery from Assiut.” Marie said. “One of our star manufacturers is Marie Rufeal, who worships her work and has been specialised in crochet since a very early age.”

As part of her journey to empower local artisans and make their rare crafts a national trend, Marie is quite aware of the importance of approachable price segments. Accordingly, one of her main goals is to balance precious handicrafts with affordable price tags through design; one of her main casual models features a few tally stitches on the collar of a casual shirt. “We are trying to shed light on underrated local crafts; I am trying to give these craftspeople their much needed glory. It is our humble way to empower these gifted women,” said Marie admiringly.

According to the designer, talented generations currently refuse to teach their children their own craft because it does not generate sufficient income. Therefore, her most sought-after goal is to change this sad reality by making those crafts both trendy and affordable.

Much like her mother and grandfather, Marie does not want to be a mere designer, who depends on a small workshop and a very limited number of manufacturers. On the contrary, she plans to support the Egyptian economy by bringing local work to factories and help families sustain a decent life. 

Despite her current massive plans, Marie did not always envision herself as part of the fashion industry. Growing up, the designer was quite fascinated by her mother’s dedication and passion for fashion as well as many other women-empowering entities; nonetheless, she did not once expect herself to be in her mother’s shoes. 

“I was never interested in fashion. To me, my mother is a superhuman who runs so many jobs in various industries. She is working around the clock, every day; she knows so much that I am always trying to extract from her as much knowledge as possible. However, I did not want to follow her same exact footsteps. Until I travelled to attend a fashion and art summer school in London,” said Marie.

Without any previous indications, Marie suddenly found herself spending each night anticipating the morning fashion class. The accidental course turned into a passion that she was truly enjoying. Before long, she was already filling in an application to join a secondary school in preparation to join the University of Arts London (UAL).

“I realised that I knew a lot about this industry; technically, I was taken to the factory a day after my birth! Therefore, it only took me one class to realise that fashion is in fact everything that I know and even want to be,” said Marie passionately. 

With a clear target ahead, the designer is currently on track to continue her family’s well-celebrated achievements in the fashion industry. A few decades ago, her grandfather started El-Amreya factory, which was the core of a printing and dyeing company. Over the years, it grew into a vertically integrated company. “We start with weaving our own fabrics all the way to printing, dyeing, and even manufacturing. The majority of our work is aimed at export; we deal with a diversity of international brands,” explained Marie.

As for her mother, Marie Louis is best known for her eponymous brand as well as Marie Louis Bishara, which is an international brand that has been showcasing at Paris Fashion Week for seven seasons. Furthermore, she also has a line called corporate fashion, which specialises in uniforms for companies and hotels.

The post Anne Marie K, Baraka Group reinvent Tiyi’s legacy appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/05/02/anne-marie-k-baraka-group-reinvent-tiyis-legacy/feed/ 0
The Bride Planner: Phenomenal lifesaver of all brides https://dailynewsegypt.com/2018/04/27/bride-planner-phenomenal-lifesaver-brides/ https://dailynewsegypt.com/2018/04/27/bride-planner-phenomenal-lifesaver-brides/#respond Fri, 27 Apr 2018 07:00:18 +0000 https://www.dailynewsegypt.com/?p=657959 All of us have witnessed this chaotic phase, whether when we were preparing for our own marriages or when we were sharing those moments with our best friends or sisters. All of a sudden, you find the bride crammed with a lot of stuff to do, while she has no idea from where all these …

The post The Bride Planner: Phenomenal lifesaver of all brides appeared first on Daily News Egypt.

]]>
All of us have witnessed this chaotic phase, whether when we were preparing for our own marriages or when we were sharing those moments with our best friends or sisters. All of a sudden, you find the bride crammed with a lot of stuff to do, while she has no idea from where all these tasks landed on her desk nor if she will ever possibly be able to finish them before the wedding.

From the biggest to the tiniest details, The Bride Planner has solved this problem for all brides. The Bride Planner, in a nutshell, is an organiser to make the bride’s life easy while preparing for her new, happy life. It has pretty much the tasks the bride should do, starting from the day when the groom will propose to the honeymoon, and even some tips to ease the first weeks of the bride’s marriage life. 

The Bride Planner is categorised by the phases the bride-to-be passes through until she earns the title Mrs, including: checklists with the exact tasks the bride needs to accomplish, space to write the amounts paid and due, tips on how to choose the wedding dress, weekly planner, place to write notes, priority organiser, list of people to call, essential recipes, advice on honeymoon destinations, what should be inside the honeymoon bag, when you should clean anything at home, and a calendar.

The metal adjustable binder is there to give you the benefit of removing, adding, or rearranging the planner based on the bride’s own needs. It would be great for you to add the invoices as well. In just one place, The Bride Planner is having it all organised your way.

The Bride Planner is indeed a lifesaver of all brides from the hassle of being lost or forgetting anything on the way. It is not just a planner, but an adviser.

The post The Bride Planner: Phenomenal lifesaver of all brides appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/27/bride-planner-phenomenal-lifesaver-brides/feed/ 0
Kokio: A different perspective of Korean cuisine https://dailynewsegypt.com/2018/04/26/kokio-different-perspective-korean-cuisine/ https://dailynewsegypt.com/2018/04/26/kokio-different-perspective-korean-cuisine/#respond Thu, 26 Apr 2018 09:00:29 +0000 https://www.dailynewsegypt.com/?p=657847 The hunt for the perfect poultry restaurant never ceases. This time, our quest brought us to a tiny restaurant hidden deep in Maadi. Finding a hidden gem is the biggest part of the fun for many, and the Daily News Egypt team had some talks about a Korean restaurant in Maadi whose entire menu consists …

The post Kokio: A different perspective of Korean cuisine appeared first on Daily News Egypt.

]]>
The hunt for the perfect poultry restaurant never ceases. This time, our quest brought us to a tiny restaurant hidden deep in Maadi. Finding a hidden gem is the biggest part of the fun for many, and the Daily News Egypt team had some talks about a Korean restaurant in Maadi whose entire menu consists of fried chicken options.

Finding the restaurant was not an easy mission, even for a Maadi resident, it is very hard to come across this restaurant by accident, as it falls on an obscure corner in a cosy street called Road 232.

Over the sound system, K-pop music was playing. In the open kitchen, a Korean cook greets everyone who takes a seat while, behind him, a young Egyptian man watches over the deep fryers. A Korean man, with his coal-black hair, waits on the cooks to fulfil the orders.

Kokio is something of a contradiction; the place is very cosy and moderate in size, with bright pistachio green walls and modern-looking decoration that does not look or feel very Korean. The first thing we noticed was that there was one small Korean family eating there at the time, a couple with their little girl.

The restaurant is based on a dish deeply connected to fast food culture, as fried chicken is not the first thing that comes to mind when you hear the word Korean.

The menu featured three main items: whole chicken or half chicken, chicken strips, and chicken wings, with plenty of options varying from soy-fried, spicy, to garlic. Additionally, there are some seafood options such as cuttlefish and squid, along with sides of homemade fries, sweet potato fries, and cabbage. However, the menu also contained an exotic appetizer called fried pupae, which is fried silkworm.

We were told that they are fried in peanut oil. We decided to taste every variant of chicken they offerd, and we wanted to test the fried pupae dish, but the waiter declined and told us this dish cannot be served to females, who made up half of our team.

The order took less than 30 minutes to arrive. The first thing you would notice about it was the exterior. The soy-fried chicken had an infused golden coating, with a bruised shade of crimson.

With the first bite, the chicken crackles under your teeth, its skin crisp and its meat unfailingly moist, you can feel the soy flavour, not overwhelmingly, but just a hint of the distinct taste that makes the chicken different than any other fried chicken I have ever tasted.

I am no stranger to chicken that drips with grease onto the white bread beneath, but that was not the case with Kokio. When it comes to the spicy-fried chicken, it had a kick of chili pepper, pronounced, but not overpowering.

The wings were spectacular, glazed in sweet chilli sauce, a little spicy, but within bearable range, with the same delicious crisp and tenderness.

The plain strips were fried extremely well, retaining their tenderness and juiciness inside, yet incredibly crunchy on the outside. Similarly, the soy-fried wings were fried just as well, but were even tastier thanks to the soy in the batter of the generously sized wings.

All in all, the overall experience was amazing, and if you are a fried chicken fan, you will not be disappointed. In terms of prices, they ranged from EGP 150-200 for a whole chicken and EGP 120 for the strips.

The post Kokio: A different perspective of Korean cuisine appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/26/kokio-different-perspective-korean-cuisine/feed/ 0
Mula: Reminiscent fashion statement inspired by timeless individuality https://dailynewsegypt.com/2018/04/23/mula-reminiscent-fashion-statement-inspired-timeless-individuality/ https://dailynewsegypt.com/2018/04/23/mula-reminiscent-fashion-statement-inspired-timeless-individuality/#respond Mon, 23 Apr 2018 13:30:25 +0000 https://www.dailynewsegypt.com/?p=657660 In a time when squared shoulders and mid-length skirts were seen around every corner in the city, refined tailoring and thought-through embroidery were a valuable currency, understood and acquired by the common public. Ahead of each high-society occasion, tailors would bid their farewell to rest and operate based on catnaps. Their packed schedules would be …

The post Mula: Reminiscent fashion statement inspired by timeless individuality appeared first on Daily News Egypt.

]]>
In a time when squared shoulders and mid-length skirts were seen around every corner in the city, refined tailoring and thought-through embroidery were a valuable currency, understood and acquired by the common public.

Ahead of each high-society occasion, tailors would bid their farewell to rest and operate based on catnaps. Their packed schedules would be organised based on a client’s request to walk into the ballroom wearing the most intricate draping, while another would remove an inch after another to further highlight her narrow hips.   

Nonetheless, one of Cairo’s most well-known socialites would always remain unmoved. Gamila Hassanien was never seen unprepared. Known by the nickname Mula, Hassanien was always keen to respond to each invitation with a one-of-a-kind gown.

The debut collection embraced earthly colors and turquoise

Her significant sense of fashion was never governed by the decade’s popular trends, but rather, by her eye for good fabrics and skilful sewing. Her appreciation for handcrafts extended from couture to impact even her understanding of daily luxury. Her timeless ensembles remain faithful to glamour, sophistication, and elegance until the present day.

With that said, Hassanien’s wedding dress was by far her greatest source of pride. The modest gown is the perfect representation of the 1940s’ most memorable trends. The statement shoulders, the V neckline, and embroidered stripes of sequin all add to the timeless allure of this white vision, especially when combined with her floral hair accessories and dangling pair of earrings.

Decades later, Mula’s wedding portrait remained the centre of attention with a great deal of admiring gazes and comments as it welcomed her granddaughter’s guests, while occupying a centre-stage location at Moushira Ramadan’s residence. With current trends digging into the wealth of previous decades, Ramadan quickly realised that her fashion-forward ancestor has never lost a bit of her charm and capability to draw in each and every visitor.

Without a moment of doubt, Ramadan decided to bring back her grandmother under the spotlight by launching a fashion brand inspired by the glamourous lady. As the mastermind behind each and every one of her memorable ensembles, Mula’s aesthetic has always remained unwavering.

Inspired by Hassanien’s distinctive flair for glitz, Ramadan joined forces with local fashion designer Mohamed Samy to study the fascinating photos of Mula and create a brand powered by the lady’s unquestionable charm. Named after the notorious fashion icon, Mula is a contemporary label tailored for those who aim to effortlessly standout and dive against the crashing waves of fashion trends.

Each piece of garment capitalises on the marvellous impact of timeless elegance. Powered by the 1940s appreciation for tailoring, the brand embraces the refined art as a core characteristic.

Ramadan and Samy celebrated the brand’s debut collection with a runway show at the Cairo Marriot Hotel, where a number of the country’s most celebrated figures of women empowerment were present. The front row featured a diversity of radio hosts, TV presenters, artists, and designers. 

As for the collection, it included three different minor stories; practical casual, playful cocktail ensembles, and black-tie gowns. The colour pallet promised a light-hearted spring and summer season with different shades of beige and turquoise. On the other hand, the designer maintained a nonchalant aesthetic with wafting fabrics—such as linen and chiffon—for the casual looks. Subsequently, the cocktail outfits included many embellished coordinated looks, making illuminated trousers the ultimate must-have for the current season.

The post Mula: Reminiscent fashion statement inspired by timeless individuality appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/23/mula-reminiscent-fashion-statement-inspired-timeless-individuality/feed/ 0
Jazzy, N by Natalie localise biggest spring trends https://dailynewsegypt.com/2018/04/23/jazzy-n-natalie-localise-biggest-spring-trends/ https://dailynewsegypt.com/2018/04/23/jazzy-n-natalie-localise-biggest-spring-trends/#respond Mon, 23 Apr 2018 12:30:34 +0000 https://www.dailynewsegypt.com/?p=657648 Vibrant, colourful, and outgoing are only a glimpse of what a true spring season should be. With the weather drastically changing overnight, wardrobes were simultaneously changed in a blink of an eye. Heatwave after another, local fashion designers are already racing time to launch their new collections. Homegrown eyewear brand Jazzy is known for its …

The post Jazzy, N by Natalie localise biggest spring trends appeared first on Daily News Egypt.

]]>
Vibrant, colourful, and outgoing are only a glimpse of what a true spring season should be. With the weather drastically changing overnight, wardrobes were simultaneously changed in a blink of an eye. Heatwave after another, local fashion designers are already racing time to launch their new collections.

Homegrown eyewear brand Jazzy is known for its minimal and contemporary take on design as well as its unexpected colour pallets every season. On the other hand, N by Natalie is an Egyptian destination for extraordinary shirts. The ready-to-wear brand is led by a season designer who initially started her career in the 1980s before making a comeback with deconstructed shirts and the perfect blouse for every day.

Together, the two entities have declared a fun season ahead without restrictions. The duo joined forces to create a heart to heart photoshoot, capturing the essence of their heroine. Jazzy’s colourful shades found a true companion in N by Natalie’s off-shoulder, deconstructed chemise. Meanwhile, the dramatic cat-eye shades were found to be the perfect match to a black ruffled blouse.

The shoot does not only aim to provide a starting point to the current change of wardrobe, it also aims to highlight the recent development of local brands. Together, they present an example of how trends are currently relatively accessible and affordable due to the rise of the local fashion industry.

The casual shoot was styled to reflect the brands’ ability to cater to a wide audience of different ages. Hana Shawki was selected as the fresh face of this collaboration. Meanwhile, Alia El-Goan was right at her comfort zone; behind the camera.

The post Jazzy, N by Natalie localise biggest spring trends appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/23/jazzy-n-natalie-localise-biggest-spring-trends/feed/ 0
Bambah celebrates Ramadan with colourful flora kaftans https://dailynewsegypt.com/2018/04/23/bambah-celebrates-ramadan-colourful-flora-kaftans/ https://dailynewsegypt.com/2018/04/23/bambah-celebrates-ramadan-colourful-flora-kaftans/#respond Mon, 23 Apr 2018 11:30:55 +0000 https://www.dailynewsegypt.com/?p=657656 With all eyes fixed on the Middle East, modest fashion is crossing the borders between the east and the west in order to become a global form of dressing. Meanwhile, international designers are starting to experiment with this direction; evidently, regional designers are taking the front seat as leaders of this particular move. Bambah Boutique …

The post Bambah celebrates Ramadan with colourful flora kaftans appeared first on Daily News Egypt.

]]>
With all eyes fixed on the Middle East, modest fashion is crossing the borders between the east and the west in order to become a global form of dressing. Meanwhile, international designers are starting to experiment with this direction; evidently, regional designers are taking the front seat as leaders of this particular move.

Bambah Boutique is one of the key names that have been changing the fashion industry, one garment at a time. From starting as an advocate for vintage-inspired clothes to becoming a synonym of modest fashion, the Dubai-based brand is once again ready to celebrate the new season with a distinctive combination.

For the rapidly approaching holy month, the extraordinary brand launched a new collection with distinctive florals. The statement pattern takes different shades of pastel lavender, peach, champagne, and baby blue, among others, in order to appeal to the upcoming hot season. The capsule collection includes 24 different looks that would make great companions for Iftar and Suhour outings.

Being a true fan of classic Egyptian movies, Maha Abdul Rasheed, founder of Bambah Boutique, has always been fascinated by vintage silhouettes. Her eye for retro extravagance often reflects on her designs, as she tends to borrow popular elements from well-known trends that rose to fame between 1930 and 1980.

The Ramadan 2018 collection remains faithful to the brand’s characteristic puffed sleeves and voluminous cuts. Meanwhile, it takes the traditional kaftan one step further with a colourful rainbow of patterns incorporated with minimal designs. Furthermore, the collection also features a modernised abaya, made out of lace and accessorised with a statement bow. The practical design comes in seven different colours, including red, mint green, and pearl pink.

According to the designer, luxurious fabrics and unapologetically lady-like silhouettes are the two staple features of the collection which distinguish Bambah from any other brand on the market. On the other hand, this particular collection is no exception in terms of the memorable, striking floral patterns that aim to add a playful touch to every woman’s wardrobe.

The collection was already launched online for immediate purchase a few days ago, and nonetheless, a couple of designs have already run out of stock.

The post Bambah celebrates Ramadan with colourful flora kaftans appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/23/bambah-celebrates-ramadan-colourful-flora-kaftans/feed/ 0
Shahira Lasheen recruits bees for her SS18 collection https://dailynewsegypt.com/2018/04/18/shahira-lasheen-recruits-bees-ss18-collection/ https://dailynewsegypt.com/2018/04/18/shahira-lasheen-recruits-bees-ss18-collection/#respond Wed, 18 Apr 2018 11:00:45 +0000 https://www.dailynewsegypt.com/?p=657249 ‘The designs are a tribute to bee colonies, including their relentless production techniques, the notorious queen bee, and the strict rules that govern the colony,’ says the designer

The post Shahira Lasheen recruits bees for her SS18 collection appeared first on Daily News Egypt.

]]>
On perfect sunny mornings, surges of energy charge around in the air, giving many the power to resume yesterday’s work and aim for grander results. While many consume their lifetime working toward greatness, no one can ever show dedication as unwavering as a bee.

Despite its small size, a bee colony is a well-detailed kingdom, which operates based on an elaborate hierarchy. Ruled by the royal queen, who is also the honey producer, interrelated levels of labourers work together every morning to achieve the colony’s strict targets. Meanwhile, the queen takes on the most crucial task: overseeing the administration of the production cycle.

The SS18 collection pays tribute to the hardworking bee colony†
(Photo Handout to DNE)

With her eyes set on the goal of getting the job done, the ancestral dedication of queen bees has always been the subject of many admiring artistic forms of expression. Songs, films, and plays have paid tribute to the hardworking creature, which refuses to give up on high standards and appreciates dedication.

Much like the marvellous being, Shahira Lasheen is an haute couture designer that considers adherence a valuable currency. The designer’s work is often identified by her flair for exaggerated silhouettes and voluminous layers of tulle. Furthermore, Lasheen’s classic cuts always bring a timeless sense to her poetic sources of inspiration.    

For the new season, the designer chose to bring the glory and diligence of bees to the alluring world of haute couture. Her grandiose SS18 collection turns the colour of honey into skirts as dreamy as clouds and memorable sleeves with distinctive personalities. Consequently, Lasheen also brought her friends along the way as one dress embraces a pearly embroidery of bees while another turns beehives into trendy embellishments.

Daily News Egypt met the designer to learn more about her latest collection as well as talk fashion, bees, and haute couture in Egypt. 

What was your main inspiration behind this collection?

We are firm believers in the power of a group; team work and operating within big families is a guaranteed path to success. Accordingly, we decided to shed light on the life of bees.

We were highly inspired by their morals. The designs are a tribute to bee colonies, including their relentless production techniques, the notorious queen bee, and the strict rules that govern the colony—for example, if a worker bee does not fulfil its task, it will be automatically eliminated out of the colony.

Designers often choose bright colours for their spring and summer collections. Why did you decide to follow a light colour pallet?

Utilising a bright colour pallet for a specific season has never been an actual rule, especially when creating couture collections. We have a specific storyline to follow; therefore, we used a gold palette, including shades of white, off-white, and light grey.

How long did this collection take between design and implementation?

This collection took about eight months to come to life. The process included creating the mood board, designing, perfecting the embroidery patterns, designing the metal details, and putting all the details together before going through quality control, finishing, model fittings, and finally shooting.

The most intricate phase was certainly the embroidery. Sadly, we have a national shortage in terms of skilled embroiders. We have a few of the best embroidery craftsmen in the country; nonetheless, they are a small team, who require a relatively long period of time in order to finish handmade embroidery of a high calibre.

The SS18 turns the color of honey into dreamy silhouettes†
(Photo Handout to DNE)

How would you describe the woman who would choose to wear this collection?

She is a mature woman who is self-assured and confident. She is considered royalty, not because of her bloodline that reaches back to nobility, but because of the way she carries herself and the way she treats her surroundings; a modern royal.

If you had to define this collection in one word, what would you say?

Sophisticated.

How would you define the current status of haute couture in Egypt? 

Haute couture will always suffer in Egypt, unless we establish a specialised entity to define this form of art and regulate all its related matters. Haute couture is high-end fashion that is constructed by hand from start to finish; made from high-quality, expensive, often unusual fabrics and sewn with extreme attention to details then finished by the most experienced seamstresses, often using time-consuming and hand-executed techniques.

The term is currently being used loosely to describe all forms of high-end fashion. In France, the term haute couture is protected by law and defined by the Chambre de commerce et d’industrie de région Paris.

To earn the right to call itself a couture house and to use the term in its advertising or any other media, members of the Chambre Syndicale de la Haute Couture must follow specific rules.

Designs must be made-to-order for private clients, with one or more fittings. The fashion house must have a workshop (atelier) that employs at least 15 full-time staff members. On the other hand, the team must also include at least 20 full-time technical individuals working from at least one workshop (atelier).

With that said, the designer must present a collection of at least 50 original designs between both day and evening garments to the public every fashion season, which is twice per year: January and July.

We might possess the required criteria. However, we are still struggling to build the required team of Egyptian workers who can share an haute couture culture. Most of the workers cannot meet our couture standards at Shahira Lasheen; they have been raised according to a commercial and mainstream aesthetic.

I cannot really blame them since it is a matter of correlation between national culture and economic status.

We have a strict vision to maintain our positioning as a true haute couture fashion house in Egypt. Meanwhile, we have faith in our customers to value the art of couture as well as the tremendous effort exerted to create each dress inside Shahira Lasheen atelier.

The post Shahira Lasheen recruits bees for her SS18 collection appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/18/shahira-lasheen-recruits-bees-ss18-collection/feed/ 0
Sold introduces local millennials to vintage https://dailynewsegypt.com/2018/04/11/sold-introduces-local-millennials-vintage/ https://dailynewsegypt.com/2018/04/11/sold-introduces-local-millennials-vintage/#respond Wed, 11 Apr 2018 13:00:47 +0000 https://www.dailynewsegypt.com/?p=656610 Trends are a vicious rollercoaster that praise and obsess over certain silhouettes until people can no longer stand the sight of them. With social media accelerating the speed of fast fashion, the young generation is used to bidding farewell to last week’s hot item in a blink of an eye. Together, Yahia Karali and his …

The post Sold introduces local millennials to vintage appeared first on Daily News Egypt.

]]>
Trends are a vicious rollercoaster that praise and obsess over certain silhouettes until people can no longer stand the sight of them. With social media accelerating the speed of fast fashion, the young generation is used to bidding farewell to last week’s hot item in a blink of an eye.

Together, Yahia Karali and his sister Aseel take their regular seats, where he is behind the wheel while she navigates the route. Road trips have been a family ritual for them, until they decided to turn their shared passion into business.

After a long road, their destination promises patterns, fabrics, and details that have turned time into an asset. Her eye for fashion searches for pieces that would take centre stage at any event; meanwhile, he hunts for rare and valuable stitches.

The Karali siblings are always on a quest to create a community of individuals who refuse to blend in. Frustrated by the clones created by fast fashion, the duo provides a seasoned fashion alternative. Through their peculiar approach, they are guiding the local market through its baby steps to embrace vintage.

“My brother, Yahia Karali, was studying for his master’s in London. While living in Camden, where vintage clothing is quite the norm, for his thesis, he chose to focus on consumer behaviour in regard to vintage clothing,” Aseel Karali said. “In 2011, this topic, especially when applying it to Egyptian customers, was such a taboo.”

As a family, the two enjoyed many summers visiting vintage markets around the world. Accordingly, they were inspired to bring the concept home. However, even their parents questioned the idea, labelling vintage as used clothing.

Even though they have never viewed themselves as fashion experts, their belief that thrift shops are where cool items could be sourced enforced their determination. 

Yahia’s thesis took him all the way to the most distant ports, where he interviewed a number of people involved in this industry. Naturally, he grew his database to include the best suppliers of vintage clothes. Nonetheless, it was only after he acquired his MBA from France, and failed to find a satisfying nine to five job back home, that he took the leap.

As an alternative, he decided to put his valuable contacts to use. Even though his earlier research showed negative results, Yahia was confident that the economic changes would open a door to vintage. On the other hand, he was also inspired to help people become individuals. “As a generation, we are always seeking ways to stand out against the tyranny of trends,” said Aseel with determination. 

Sold provides a wide range of distinctive vintage attire

By the end of 2016, he was already filtering and picking garments from his suppliers, while his sister was stationed behind her computer, handling the finances. With the help of his friends, Sold started organically from his own apartment in Garden City.

“For our first public exposure, one of Yahia’s friends got us an opportunity to display his picks at an event. The unexpected reaction made us further believe in this concept. Afterwards, we both decided to run with this brand and take it to the next level. I quit my job and he moved in with me, so we could expand our collection and grow the label,” said Aseel as she reminisced about the early days. 

Despite their humble beginnings and their under-the-radar method, Sold suddenly became a phenomenon in the local market. The millennial brand broke a well-cemented stereotype. Overnight, an expanding circle of fashion-forward men and women stopped making fun of their parents’ retro wardrobe; instead, they started looking for the same vibrant patterns and oversized cuts. After a couple of pop-ups, the so-called used clothes became trendy vintage.

According to the Karalis, the young brand is finding its way to establish a concrete identity. However, it already operates based on three key values: the vintage haven is organic, collaborative, and transparent.

Meanwhile, Yahia’s database was their starting point to find their way to thousands of items. Through trial and error, they discovered that their tool to identify what sells best is in fact their personal style.

“It started as our circle of friends at first, then when word travelled around, our clientele base expanded at the speed of light,” Aseel said. “We never wanted this to turn into a rigid business. Instead, we are keen on remaining organic.”

As firm believers in the impact of a community, the two never resort to marketing stunts that address the masses. Aside from their desire to constantly move forward, they plan to keep their filtering process tight and their base of clients exclusive.

“We currently keep an intimate relationship with our customers, as we let them into our house in order to show them our personal selection. We are quite grateful to our clients for embracing a new concept and fuelling it to expand,” said Aseel with a subtle smile.

On the other hand, Sold is also collaborative. Their sticker changes on a monthly basis as they regularly collaborate with local artists to reinvent the brand’s visuals. Through incorporating their standard logo with local art, the siblings demonstrate a new aspect of their identity every month.

With that said, transparency is an additional cornerstone. Vintage items require special treatment and professional input to fix any damage. Therefore, they keep an honest dialogue with their clients regarding the state of each piece. “We select the garments because we like them; if they have a rip or a missing button, we will tell you beforehand,” stated Aseel.

According to the founders and their car’s odometer, restocking is a tiresome task. At the beginning, road trips used to be a monthly ritual; however, now they hit the road every two weeks.

Pre-loved garments get packaged in Dubai before passing through Egypt on their way to the other side of the world. Accordingly, their trips often target ports in cities such as Safaga, Port Said, and Suez in order to go through the containers and acquire their favourite pieces.

“Before fluctuation, the filtering process used to take six hours. However, nowadays prices have increased significantly. Suppliers saw how interested we are and how it turned into a business; therefore, they changed their prices,” Aseel said, adding, “now we also know out of experience what our clients prefer. Accordingly, our process has been cut in half.”

Depending on suppliers to source their garments has made them bond to the pop-up strategy. Therefore, they do not constantly post their new collection on social media. Instead, every time they have new items, they simply pop up, whether on ground or through Instagram stories.

The founding siblings aim to open a new market for vintage; against
the negative stereotypes

“There are always mothers who would come with their children to our house; due to their safety concerns,” Aseel said. “Meanwhile, one of our regular clients always shows up at each flea market before insisting to put down our items for the sake of bargaining. Nonetheless, with time, she has become our friend and by now we are used to her comments.”

Shortly after being a questioned concept, Sold became the inspiration for many homegrown vintage brands. According to Aseel, word about similar concepts have already found their way to them.

“We have met Grandma’s Closet, for instance, at an event. They are quite friendly, and we love their aesthetic. However, there are also other brands that manufacture new shirts, which take after a vintage style. I believe these brands defy the purpose. However, they are still very stylish,” explained Aseel.

Nonetheless, despite the novel competition, the founders behind Sold remain comfortable and confident that they are already a step ahead. In spite of starting with only shirts, they presently offer a wide selection of items, including trench coats and bomber jackets.

“Vintage is a lot more than patterned shirts. We never wanted to limit ourselves and overconsume the floral shirt. If everyone ends up wearing the same item, then we go back to square zero, where everyone looks the same,” said Aseel with an assertive grin. 

As part of their expansion, the Karali siblings plan to expand their supply database to include offshore sources. Meanwhile, they would also love to start experimenting with accessories and bags.

The post Sold introduces local millennials to vintage appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/11/sold-introduces-local-millennials-vintage/feed/ 0
The Sahara Collection saves paws https://dailynewsegypt.com/2018/04/11/sahara-collection-saves-paws/ https://dailynewsegypt.com/2018/04/11/sahara-collection-saves-paws/#respond Wed, 11 Apr 2018 12:00:48 +0000 https://www.dailynewsegypt.com/?p=656607 Stray animals are a staple element of the bustling streets of Cairo. A pack of dogs could casually be seen around every corner, while the rare shade of trees is often shared by several furry friends. On the other hand, the quality and comfort of local cotton has always made it the perfect candidate for …

The post The Sahara Collection saves paws appeared first on Daily News Egypt.

]]>
Stray animals are a staple element of the bustling streets of Cairo. A pack of dogs could casually be seen around every corner, while the rare shade of trees is often shared by several furry friends.

On the other hand, the quality and comfort of local cotton has always made it the perfect candidate for every day’s basics. A white t-shirt is rarely praised for innovation, but rather for durability, fit, and subtle opulence.

The Egyptian brand The Sahara Collection decided to create an effortless bridge between two of the country’s most distinctive features for a great cause. Their new line of t-shirts Save a Paw reserves the brand’s appreciation for modern classics, which can outlive trends. Meanwhile, it is the spearhead of a much-needed initiative.

The androgynous basics aim to encourage a larger segment of youth to take an active stand concerning street animals. Furthermore, the proceedings are set to go to a number of animal shelters in order to provide food, medicine, and homes to those in need.

As the name suggests, each piece from this collection literally saves a homeless animal from the neglect and danger it often faces on a daily basis.

With two stores around the country, Zamalek and Diplo, The Sahara Collection offers a wide variety of clothing for both genders. Meanwhile, the brand’s ethos revolves around finding a middle point between today’s need for high-end fashion and the country’s wealth of vintage elements.

With that said, quality is a distinctive feature that makes The Sahara Collection an instant favourite. The team behind the brand seeks versatility, which requires practical designs combined with comfortable cuts and fleecy fabrics.

On the other hand, their timeless designs are made to transition from day to night without losing their grace. Additionally, the stores also harbour an accessory corner, courtesy of Nomad. The sister company shares the same appreciation for heritage. Accordingly, their pieces often pay tribute to Egypt’s craftsmanship.

The post The Sahara Collection saves paws appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/11/sahara-collection-saves-paws/feed/ 0
All-day breakfast with a pinch of disappointment https://dailynewsegypt.com/2018/04/05/day-breakfast-pinch-disappointment/ https://dailynewsegypt.com/2018/04/05/day-breakfast-pinch-disappointment/#respond Thu, 05 Apr 2018 13:00:39 +0000 https://www.dailynewsegypt.com/?p=656238 While a lot of people enjoy having their breakfast out on weekends, there comes the dilemma that most restaurants do not serve their breakfast menus after midday. However, a new cosy place in Fifth Settlement’s The Spot mall is reshaping the weekend’s breakfast rules, allowing people to have it whenever they want. Angie’s Place is …

The post All-day breakfast with a pinch of disappointment appeared first on Daily News Egypt.

]]>
While a lot of people enjoy having their breakfast out on weekends, there comes the dilemma that most restaurants do not serve their breakfast menus after midday. However, a new cosy place in Fifth Settlement’s The Spot mall is reshaping the weekend’s breakfast rules, allowing people to have it whenever they want.

Angie’s Place is an all-day breakfast and brunch restaurant. The spot serves a breakfast menu every day from 9:00 am until 10:00 pm, giving visitors the opportunity to have the early weekend breakfast experience at any given time or day.

With only a few tables in the indoor area and a large, wide outdoor space, and the quiet, soft music, white walls, and rose patterned chairs, the restaurant instantly gives a feeling of relaxation and serenity.

Despite its cosiness when empty, the small, narrow indoor space might not be so relaxing when it is filled with people. The teens hub might get extra noisy when it is completely occupied, which is usually in the afternoons. Thus, having your brunch in the warmth of the sun is recommended for most people who are looking for some peace of mind.

Now to their meals: we started with the breakfast burrito, and chicken sticks coated with pretzels.

The burrito was a mix of scrambled eggs, hash brown, sausage, cheese, red beans, and sour cream wrapped in a white tortilla.

While the expectation was for it to be roasted, the burrito was the farthest from being crunchy. Its taste was dominated by onions. Despite having several components that we expected to balance each other out and create a unique taste in one bite, the sandwich was a bit disappointing, as the taste of the sausage almost faded away beneath the strong taste of crunchy onions and sour cream.

The cheese was not as plentiful as it should have been. The expectations for how the other ingredients would make it taste were much higher than what the served plate fulfilled.

As for the garnish/dip, we ordered the babaghanoug. It was not exactly what you would want it to be. It did not exactly taste like babaghanoug, though it had most of the necessary ingredients, but it left more or less a sour aftertaste in your mouth.

As for the chicken sticks coated with pretzels, they were served chopped, small, and crunchy. Crunchy from the outside and tender from the inside, the taste of the pretzels was quite pronounced. However, they needed to be more seasoned as they obviously lacked salt and pepper.

For a breakfast, the portions of the burrito and the sticks were not as satisfying as you might think by reading about them in the menu. The portions were frankly much too small and unsatisfying.

The rocking star of their meals, and the most recommended dish on the restaurant’s Facebook page, is their pancakes.

For dessert, we ordered Nutella pancakes, which, unlike all we experienced before, was delightful.

The real reason to go to Angie’s Place is the pancakes, hands down among of the best we have ever tasted.

With a stack of five giant pancakes, stuffed and topped with Nutella and powdered sugar, the pancakes were very tender, moist, and bubbly.

Served with a side Nutella dip, the plate was considerably large and extremely tasty.

The mixture between the fluffy light pancakes stuffed with rich Nutella chocolate spread with the sugary butter on top of it, and a generous drizzle of that same chocolate on top, was heavenly.

The portions of layered Nutella were not too sugary for the mouth and the taste of the pancake dough maintained its distinctive taste to create a good balance. Whether you have a sweet tooth or not, you will definitely enjoy this fluffy and rich treat.

The post All-day breakfast with a pinch of disappointment appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/05/day-breakfast-pinch-disappointment/feed/ 0
Inner Workings: A troupe of familiar strangers https://dailynewsegypt.com/2018/04/05/inner-workings-troupe-familiar-strangers/ https://dailynewsegypt.com/2018/04/05/inner-workings-troupe-familiar-strangers/#respond Thu, 05 Apr 2018 11:00:19 +0000 https://dailynewsegypt.com/?p=656161 As the line to the counter moves slowly, crawling towards their morning supply of caffeine, she sits in her favourite corner sipping her regular flavoured coffee. Some can already feel better by just uttering their order to the barista, while others drag their feet in the direction of the long-awaited styrofoam cups.  From her seat, …

The post Inner Workings: A troupe of familiar strangers appeared first on Daily News Egypt.

]]>
As the line to the counter moves slowly, crawling towards their morning supply of caffeine, she sits in her favourite corner sipping her regular flavoured coffee. Some can already feel better by just uttering their order to the barista, while others drag their feet in the direction of the long-awaited styrofoam cups.  From her seat, she observes her subjects of interest and all the stories hidden under their daily attire.

To her, a slight nose bump is a bold distinctive curve carved in gold; meanwhile, a thin line of a lip is a crimson heart-shaped ruby. People walk in and out, following the rhythm of her pencil against the jammed sketching papers.

Shahd Tarek is a self-taught artist, who believes in the non-verbal outreach of a simple drawing. As a woman of few words, Tarek keeps her art simple and straightforward, depending on the subtle eloquence of abstract expression.

“Growing up, I have always been interested in art. I am a graphic designer by education. Meanwhile, I am a firm believer in abstract art. I like connecting things with one straight line. One of my most favourite hobbies is sitting in cafes and drawing people,” the artist said while flipping through her monochromic pad. “I do not sketch precise features; instead, I focus on their most evident facet and draw them in one-line style.”

Inner Workings is a meeting point between abstract expression and jewellery

(Handout to DNE)

After a lifetime of tracing features with her sharpened pencil, Tarek decided to share her family of strangers with a wider circle of people, who can see the world hidden within her fine lines.

“A lot of people used to advise me to showcase my work in galleries. Nonetheless, I have never been a fan of them. I do not want my work to be seen once, or even worse, end up in the background of a social gathering. People often dress up and visit galleries to be seen there, not to appreciate the available art,” said the designer.

As someone who pours her thoughts into minimal lines, Tarek is a firm believer in the honesty of visual expression and the privacy of her nameless characters. Therefore, the notion of showcasing her work to the public has always been driven by her desire to witness people connecting with her art. Therefore, jewellery came as an obvious route to not only reach out to her audience directly but to also be able to turn her strangers into acquaintances.

“By wearing my art, my clients become a walking gallery. With time, it should become a recognisable signature that people can associate with me. Common fashion and jewellery awareness has been on the rise recently, especially earrings. Therefore, I thought of this medium as my way to go,” said Tarek while fiddling with her earring.

Despite their minimal approach, their manufacturing process was anything but simple. According to Tarek, the road to obtain a tangible interpretation of her ideas included a few barriers, detours, and crossroads. Her search for a workshop that understood abstract art took up to six months, as well as a countless number of failed attempts.

“My very early attempts to manufacture one of my designs were quite frustrating. I went to various workshops in search for the quality I had in mind. Craftsmen could not grasp my concept and just did not deliver what I needed. It was a discouraging journey of back to back disappointments until one friend referred me to a workshop run by an artisan who specialises in fine abstract designs,” said the designer with a grateful smile.

Driven by her belief that the perfect timing for this concept is right now, Tarek opted to prevent any procrastination and start following her passion. Therefore, she did not apply to courses, preferring to take the long road. Through turning her sketches into silver accessories, the designer has found the fast track to learn an intricate mastery.

“Finding the suitable workshop was a life-saving event. I currently learn through direct experience. Working with the craftsmen has taught me a lot of technicalities. Hopefully one day I might be able to start personally producing my sketches,” said the designer joyfully.

The designs are inspired by Tarek’s preference of one-line drawings

(Handout to DNE)

Following the course of all new local designers, Tarek chose to depend on social media as an awareness and outreach platform. For months, her ensemble of familiar faces remained unnoticed among the constantly expanding number of Instagram accounts. Until one morning she woke up to a continuous peep of notifications and surprising number of new followers.

“I believe in being at the right place at the right time. A couple of months after starting, I was at a party, when I met a blogger who asked to take a picture of my earrings,” Tarek said, excitedly adding, “after her post, people started noticing my account little by little, until the snowball effect occurred and suddenly, people began to acknowledge my work.”

As an introvert, Tarek is not the typical social butterfly. Instead, she prefers to keep her outings limited and her circle of friends narrow. According to her, words have rarely ever been her chosen method of expression.

For her, “Inner Workings” is not only the name of her brand, but also a philosophy. Everything is stored within and all thoughts erupt from the “inner” conscience. Meanwhile, the “workings” are led by the hands. As an artist, she tends to take everything that she sees and develops it with her hands in order to make jewellery.

“Inner also signifies personal traits such as strength and beauty; things that could only be felt and not seen. While workings is the method that each person chooses to follow in order to express that attribute,” the designer explained.

Her designs are sincere emblems of the “Inner Workings” as well as the nature of human differences. Despite displaying obvious nonconformity, the single earrings could be mixed and matched. “They are not similar, yet they go together. Just like humans, each one of us is different; however, we all find a way to connect,” said Tarek.

Her signature one-line drawings are the core of her current series of statement earrings. Nonetheless, she aims to follow this aesthetic to experiment with other forms of wearable expression. Faces and body parts will always remain essential. However, her designs might expand to accessories or even clothes.

Adorned with the likes of rubies and pearls, her silver heroes flaunt distinctive red lips and charming blue eyes. Meanwhile, they also get their own beaded earrings at times. Nonetheless, they never get obscuring skin.

“My designs are all see-through without layers to indicate skin. I like to believe that deep down we are all the same. Therefore, I would like to see my earrings everywhere; endorsed by all types of women,” Tarek concluded.

The post Inner Workings: A troupe of familiar strangers appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/04/05/inner-workings-troupe-familiar-strangers/feed/ 0
Fairmont Nile City Spa: Escaping the city to nature embracement https://dailynewsegypt.com/2018/03/22/fairmont-nile-city-spa-escaping-city-nature-embracement/ https://dailynewsegypt.com/2018/03/22/fairmont-nile-city-spa-escaping-city-nature-embracement/#respond Thu, 22 Mar 2018 12:00:59 +0000 https://dailynewsegypt.com/?p=654483 Escaping the crowds, stress, and Cairo’s exhausting lifestyle, through a couple of hours of pure relaxation and amusement, is one of the best ways to treat yourself after long week days; a luxury that Fairmont Nile City offers through its spa’s open doors to visitors. Overlooking the charming, glamorous Nile, in one of Cairo’s finest …

The post Fairmont Nile City Spa: Escaping the city to nature embracement appeared first on Daily News Egypt.

]]>
Escaping the crowds, stress, and Cairo’s exhausting lifestyle, through a couple of hours of pure relaxation and amusement, is one of the best ways to treat yourself after long week days; a luxury that Fairmont Nile City offers through its spa’s open doors to visitors.

Overlooking the charming, glamorous Nile, in one of Cairo’s finest neighbourhoods, sits Fairmont Nile City, redefining leisure and extravagance at its spa.

Warmth and cosiness are the first feelings you will feel stepping into the spa; starting with the warmly welcoming and super friendly, smiling staff, to the sound of smoothly running water in the background, which initiates the feelings of nature embracing you, away from haunting modernism.

Dark brown wood and sandy textures are the most dominating features of the place. The spa is designed in a desert theme, aiming to spread nature vibes, which naturally gives you an instant feeling of stress relief and recovery from the city’s hustle.

The spa offers several facilities for its visitors to enjoy, including a sauna, steam room, and different types of massages upon request, with a fancy lounge are where you can take some time off and have a warm cup of coffee while swinging on La-Z-Boy-style chairs.

At the hands of a professional Thai masseuse began an hour of escaping reality and absolute relaxation. Requesting an hour-long full-body, relaxing massage, I did not expect time to fly that fast. Nevertheless, it took away all the muscle stiffness and stress knots.

The relaxing massage was among a list of diversified options: stone massage, Thai massage, maternity massage, and stress relief massage.

While filling the application, visitors are requested to ask for a body part-specific massage on one or several parts of the body. With the Thai masseuses known for mastering such massages, I could not leave the spa without asking for a foot massage, something that the masseuse perfectly applied, and I highly recommend. With selecting the strength of the pressure, Fairmont’s professional masseuses perfectly provide one of the best, most luxurious, and relaxing massages in town.

The massage provides a perfect chance for regaining one’s lost energy and calming their running thoughts. Despite separated sections for men and women, couple massages are available upon request.

Other than the diversified massage options, Fairmont Nile City’s spa offers packages of leisure through its energising rain and ice-mist showers, desert-inspired steam rooms, and refreshing ice fountains. It also serves customers a chance to try milk, honey, and sea salt baths. Moreover, it provides you a chance to pamper your body with scrubs and facials.

Fairmont Nile City’s spa is an experience of complete pamper and luxury; a highly recommended high-end destination to hit on the weekend if you’re looking for somewhere to clear your mind and recharge your energy.

Prices range from $140-200 and prior reservations are required.

The post Fairmont Nile City Spa: Escaping the city to nature embracement appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/22/fairmont-nile-city-spa-escaping-city-nature-embracement/feed/ 0
Jude Benhalim celebrates Mother’s Day with bullets https://dailynewsegypt.com/2018/03/21/jude-benhalim-celebrates-mothers-day-bullets/ https://dailynewsegypt.com/2018/03/21/jude-benhalim-celebrates-mothers-day-bullets/#respond Wed, 21 Mar 2018 11:00:46 +0000 https://dailynewsegypt.com/?p=654287 Mothers are often adamant on raising children who can endure the challenges of life. With women’s rights finally achieving long-awaited milestones every day around the globe, mothers are now even more determined to teach their young girls the values of strength, confidence, and perseverance. Jude Benhalim is a young jewellery designer who has been widely …

The post Jude Benhalim celebrates Mother’s Day with bullets appeared first on Daily News Egypt.

]]>
Mothers are often adamant on raising children who can endure the challenges of life. With women’s rights finally achieving long-awaited milestones every day around the globe, mothers are now even more determined to teach their young girls the values of strength, confidence, and perseverance.

Jude Benhalim is a young jewellery designer who has been widely celebrated around the region for her strong aesthetic and precise words of power. Her eloquent fashion line is most known for geometric shapes and poetic lyrics of empowerment.

In celebration of mothers everywhere, the designer has relaunched one of her most successful designs; yet, with a new twist. Bullets are Benhalim’s ode to women’s vigour. Her silver jewellery is dedicated to females worth celebrating as well as those in need of support.

The new collection features a revamped update of the brand’s most well-identified design. The “Bullet” includes silver charms adorned with resin stones and hand carved, inspiring Arabic calligraphy.

Each piece is designed with love in order to whisper to the wearer words of encouragement and solace. Meanwhile, the calligraphic expressions were carefully selected by the designer to convey the strength and beauty of her leading ladies.

According to Benhalim, the bullet, with its bold design and sharp edges, is in fact her interpretation of subtle strength.

The post Jude Benhalim celebrates Mother’s Day with bullets appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/21/jude-benhalim-celebrates-mothers-day-bullets/feed/ 0
Tarun Tahiliani brings his embroidered ambassadors to Cairo  https://dailynewsegypt.com/2018/03/21/tarun-tahiliani-brings-embroidered-ambassadors-cairo/ https://dailynewsegypt.com/2018/03/21/tarun-tahiliani-brings-embroidered-ambassadors-cairo/#respond Wed, 21 Mar 2018 10:00:56 +0000 https://dailynewsegypt.com/?p=654281 For centuries, the history of India has been embroidered on sarees, one golden thread at a time. The country’s vast population has documented revolutions, stories of love, and ventures of literary expeditions on brocade and draped silk. Being at the heart of the old world, the country has changed through history to keep up with …

The post Tarun Tahiliani brings his embroidered ambassadors to Cairo  appeared first on Daily News Egypt.

]]>
For centuries, the history of India has been embroidered on sarees, one golden thread at a time. The country’s vast population has documented revolutions, stories of love, and ventures of literary expeditions on brocade and draped silk.

Being at the heart of the old world, the country has changed through history to keep up with the shifting times; nonetheless, the intricate and extravagant outfits of locals have never obeyed the world’s constant change of mind when it comes to trends.

Fashion designer Tarun Tahiliani found his way to the fashion industry just in time, when his country was starting to embrace the newly-discovered form of art. Influenced by the elaborate European fashion on one hand and his life among the charismatic sarees on the other, Tahiliani soon found himself a creator of wearable ambassadors.

The fashion designer packed a number of his modern representatives of a whimsical heritage earlier this week in order to bring Delhi to the Nile. Tahiliani participated in the annual festival organised by the Indian Embassy in Cairo to support cultural exchange and break Hollywood-fuelled stereotypes.

Nonetheless, his active role as an advocate of textiles and embroidery started years ago through a mere coincidence. As instant as love at first sight, Tahiliani’s journey began with the unswerving lines of fine tailoring and immutable jingle of statement accessories.

“Years ago, when we had a closed economy, Pierre Cardin came to India. Unexpectedly, my wife was asked to model because they only had five French models with them.” The designer added, with a reminiscent smile, “by mere chance, I went to my very first fashion show to support my wife. It was absolutely beautiful. We were not exposed to that kind of art; precise tailoring, styling, and accessories.”

According to Tahiliani, the concept of fashion was non-existent at the time. The majority of people went to tailors. Known for their incomparable textiles, the locals simply wrapped their favourite fabrics in order to make their own personal fashion statements.

Infatuated by his first show, the designer started focusing on the local fashion scene. At the young age of 24, he came to the realisation that India’s best fashion was in fact sold abroad. Accordingly, Tahiliani took his first steps in the novel industry, when he established the country’s first multi-designer store: Ensemble.

“I could feel the market change coming even that early. No one wanted to wear the saree; they wanted to wear new things. Accordingly, I aimed to give people what they truly needed,” the designer said. “Our best work had to become available for our people; we needed to let our culture flourish. Ensemble aimed to celebrate India by Indians.”

For years after, Tahiliani has been crowned as an advocate of embroidery as well as a master of tackling the old world’s need to become contemporary. Circling around the globe, the designer has brought an air of ease and practicality to his culture-infused designs. His runways in Milan and other major cities have introduced an international audience to what used to be a traditional costume.

“I can go to work and just dedicate my time to beautiful embroidery; but, where is my relevance to the women of today? Everyone will switch to western clothes; it has already happened. In this case, traditional clothes become costumes that we only wear to weddings. It is just like the Japanese kimono; it is no longer a regular garment that younger generations opt for. At least in India, we still do not wear western designs to weddings,” explained Tahiliani in distraught.

As someone who allocates a good portion of his daily routine to studying history and art, Tahiliani is quite aware of the increasing need for practicality. According to his personal studies, while European fashion has evolved with time, reflecting the ongoing changes of eras, Indian garments have remained untouched for as long as the nation can remember.

“We have been very faithful to the beautiful fabrics and amazing jewellery for the longest period. Basically, we had to suddenly let go of our grandma’s traditional style to embrace modernity in order to survive the new millennium. Fashion needs to change; it is about the needs of the people,” said Tahiliani excitedly.

The designer identifies the need to give Indians what they need as his quest. Accordingly, it was no surprise when he decided to stop showcasing his work in Milan in order to concentrate his efforts on addressing his own people.

“When we first went to Milan, we took elements from classic Indian art and turned them into contemporary prints; meanwhile, we borrowed the statement jewellery, brocade, and tribal accessories from the heart of the country. More importantly, we added a contemporary twist on the traditional kaftans and sarees,” Tahiliani said. “We were also inspired by traditional men’s clothing. We took a few elements and incorporated them in modern cotton outfits for women.”

As the designer likes to repeat passionately, India is a goldmine for ideas. Nonetheless, he is often concerned that, due to stillness, the cultural wealth will soon disappear when millennials decide to only wear dirty jeans paired with worn-out t-shirts.

“Our brand is to keep India alive, yet, in a contemporary method. We aim to maintain our heritage while also taking into consideration our global identity. For next spring, we are working on a number of modern sarees that remain true to the brocade and rich draping; yet, anyone can still wear them around the world. I believe that the saree as well as the traditional jewellery have to become a global trend,” said Tahiliani lovingly.

Aside from fashion, Tahiliani is also quite known for experimenting with different forms of design. He has artistically turned traditional motifs into a line of carpets, which embraced his favourite colour beige.

According to him, cultures are built on layers of different decades and influences; nothing is ever shiny in the old world. Accordingly, he is often keen to add the aesthetic of mud to his interior designs. “I come from a culture quite similar to Egypt. Nonetheless, I do not want to put emphases on the expected multi-colours. Instead, interiors should be toned down to suit my modern context,” said Tahiliani while browsing through images of his own house.

His current visit to Egypt comes as part of the embassy’s annual festival, India By The Nile. Due to his expertise in this particular role, the designer was invited to help the guests grasp the core of Indian fashion, far from expected stereotypes. Nonetheless, as a devoted researcher, who has an adoration for ancient cultures, Tahiliani has also taken this week in the land of pharaohs as a chance to truly meet the country.

“We have all grown up inspired by Egyptian history. We have all sketched Egyptian-inspired art. It is a visual culture with distinctive eye makeup, gold jewellery, draping, and muslin. Just as everyone still thinks India is the maharaja and his tiger, even though they are both gone, to a foreigner, Egypt is Elizabeth Taylor playing Cleopatra. I had to come to Egypt to truly know it,” said the designer enthusiastically.

After only one day around the capital, the designer, who was still excited to explore the rest of country, was already adamant that draping is his favourite element of traditional Egyptian fashion.

Aside from the festival’s activities, he was also keen on visiting Luxor, as well as spending a week sailing down the Nile in preparation for an upcoming collection inspired by the country. “I have asked for a traditional boat and every afternoon, I will just dedicate my time to sketching,” said Tahiliani.

The post Tarun Tahiliani brings his embroidered ambassadors to Cairo  appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/21/tarun-tahiliani-brings-embroidered-ambassadors-cairo/feed/ 0
Abla: Where parts are greater than the sum  https://dailynewsegypt.com/2018/03/15/abla-parts-greater-sum/ https://dailynewsegypt.com/2018/03/15/abla-parts-greater-sum/#respond Thu, 15 Mar 2018 10:00:21 +0000 https://dailynewsegypt.com/?p=653674 When you ask for directions to Kerdasa, buried deep in the outskirts of Giza, the answer can fill two pages of a notebook. “You drive along one side of the Nile Corniche, go over a bridge, turn right, go up and up along a single-track road” and after several kilometres think, “where is this place?” …

The post Abla: Where parts are greater than the sum  appeared first on Daily News Egypt.

]]>
When you ask for directions to Kerdasa, buried deep in the outskirts of Giza, the answer can fill two pages of a notebook. “You drive along one side of the Nile Corniche, go over a bridge, turn right, go up and up along a single-track road” and after several kilometres think, “where is this place?” It’s all part of the adventure.

Once you arrive at the destination, down a dusty little road, the first thing you will notice is the odour of fried chicken liver, and on the right side of the row, lie various restaurants that claim to be the famous “Abla”, but only one of them is the original “Abla Quail.”

When it comes to poultry, white always wins for me. When it comes to reviewing meals, I try to let other members of our DNE team choose their own food. Then, usually, I choose something nobody else wants. Often, this is the chicken. I believe that this choice can be explained by a remark a friend once made recently. “I never eat chicken at restaurants,” he said. “I can make it at home.”

Obviously, everyone can, yet every time we visit a new restaurant, I always hope the kitchen may know a thing or two about poultry that I may not. Every once in a while, I am right.

Abla, a several decades old restaurant, was one of these places. I can confidently say that my search for a perfect restaurant to take people who think they can make better poultry at home to is complete.

We ordered one of Abla’s signature dishes, grilled quail. Once you order, the table quickly becomes filled with more than 10 mouth-watering dips and salads, from tahini and baba ghanoush to green salad, along with freshly baked “baladi” (traditional Egyptian) bread. Thoroughly grilled, every two birds were placed in the centre of the table in their own iron serving plates. Our eyes locked in on the crispy browned skin and tapering curves of the quail with fixed and purposeful stares that, if we had not been humans looking at poultry, could have been called lustful.

We also ordered grilled chicken pieces, which came in a large plate of deliciousness. The chicken was well marinated and spiced.

The team had never tasted something quite like it at any restaurant. The quail and chicken were well-cooked and delicious; crunchy from the outside and tender from inside.

When it came to the red meat dishes, they were as loved and enjoyed as the poultry. We ordered grilled beef kofta, along with veal chops. The meat had all the things we wanted and none of the things we did not. It was moist, but not drippy or briny; compact and muscular, but not tough; and long on deep, rounded flavour. However, the chops could have used some extra spices, as their flavour was a little bit dull.

One of Abla’s most remarkable dishes was the “mazzalika”, which is seasoned and cooked chicken or quail liver. The liver was tasty, well-cooked, and full of flavour.

On the other hand, rice-stuffed quail, a popular substitute for one of Egypt’s most famous dishes, stuffed pigeons, was served over rice on an iron plate. It had a golden baked skin, and did not disappoint; it was tasty, well cooked, and the rice was well spiced.

All in all, the Abla adventure was worth the effort and if you are looking for a delicious poultry meal, it is the place you want to be. And in terms of prices, the plates ranged from EGP 30-60 per serving; a full course meal that would leave you satisfied will not cost you over EGP 120.

The post Abla: Where parts are greater than the sum  appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/15/abla-parts-greater-sum/feed/ 0
Hubert de Givenchy bids his final farewell at the age of 91 https://dailynewsegypt.com/2018/03/14/hubert-de-givenchy-bids-final-farewell-age-91/ https://dailynewsegypt.com/2018/03/14/hubert-de-givenchy-bids-final-farewell-age-91/#respond Wed, 14 Mar 2018 13:00:18 +0000 https://dailynewsegypt.com/?p=653570 In the 1960s, the decisiveness of black took over the wardrobes of many women around the globe. After remaining loyal to the dreamy shades of pastel, one significant debut on the silver screen convinced many women to embrace the contemporary aesthetic of fashion. Audrey Hepburn, supported by her fashion soulmate Hubert de Givenchy, changed the …

The post Hubert de Givenchy bids his final farewell at the age of 91 appeared first on Daily News Egypt.

]]>
In the 1960s, the decisiveness of black took over the wardrobes of many women around the globe. After remaining loyal to the dreamy shades of pastel, one significant debut on the silver screen convinced many women to embrace the contemporary aesthetic of fashion.

Audrey Hepburn, supported by her fashion soulmate Hubert de Givenchy, changed the nature of everyday fashion through several memorable costumes flaunted on the sets of Roman Holiday, Breakfast at Tiffany’s and many other box office sensations.

The man who paved the way to today’s fashion staples, one gown at a time, passed away this week at the age of 91. Philippe Venet, his life-long companion, confirmed the news yesterday. The acclaimed couturier passed away earlier this week at his residence in France.

Hubert de Givenchy was one of the most celebrated connoisseurs of taste and timeless elegance. His silhouettes gave women the chance to combine extravagance with practicality.

Along with Hepburn, who was his close friend and muse for over 40 years, Givenchy also created many unforgettable looks for the late princess of Monaco, Grace Kelly, and the former first lady of the United States Jackie Kennedy.

The designer started his career working with the likes of Pierre Balmain and Christian Dior after the second world war before getting employed by the surreal Elsa Schiaparelli.

Givenchy started his eponymous brand in 1952 at the young age of 24. He later introduced the idea of separates. His revolutionary dress code depended on the feasibility of jackets, blouses, and skirts that could be restyled over and over, rather than inflexible gowns.

The post Hubert de Givenchy bids his final farewell at the age of 91 appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/14/hubert-de-givenchy-bids-final-farewell-age-91/feed/ 0
Under the Abaya: Saudi’s first fashion book https://dailynewsegypt.com/2018/03/14/abaya-saudis-first-fashion-book/ https://dailynewsegypt.com/2018/03/14/abaya-saudis-first-fashion-book/#respond Wed, 14 Mar 2018 12:00:35 +0000 https://dailynewsegypt.com/?p=653577 The untold sisterhood between Saudi heroines and their wafting allies

The post Under the Abaya: Saudi’s first fashion book appeared first on Daily News Egypt.

]]>
Browsing through mass media, images of women covered in utter blackness would regularly pop up as an answer to any search associated with Saudi women. Stereotypes such as walking a certain distance behind men and never being able to freely choose a profession are salt and pepper to outdated, biased horror stories told about the seaside kingdom.

With that said, the abaya is often described as the most elaborate tool of oppression. While Japanese kimonos are often celebrated worldwide, their Saudi equivalent is repeatedly disparaged by global media.

Marriam Mossalli is a Saudi entrepreneur, who felt obliged to share her companionship with abayas in a time when social media is finally giving a credible voice to the unheard.

The fashion aficionado decided to stop the one-sided stories and shallow murmurs of empowerment with a visual love letter addressed at abayas and the women under them.

Her fashion book is not only a window into the true tales of inspiration found across the country, it is also a transparent representation of that particular piece of wardrobe. Under the abaya is Saudi Arabia’s first fashion book, which harbours impactful images of women flaunting strength and inspiration as must-have accessories.

From casual strolls around the country’s urban districts to mastering a motorbike while holding on to the burqa, the women captured in Mossalli’s book are not afraid to show their faces nor their confidence.

Daily News Egypt spoke with Mossalli to discuss the recent milestones Saudi women have achieved and the untold sisterhood shared by those unsung female heroines with their wafting allies.

What was the main incident/event that encouraged this project?

Having worked in the fashion industry for over a decade, I have always wanted to do something to highlight the diverse and insanely up-to-trend fashion scene in Saudi Arabia.

Yet, being a Saudi woman, I also knew that I wanted to do something for female empowerment even more. So when the Misk Art Institute invited me to participate in the first art books fair in Saudi Arabia, I felt it was just as good a time as any try to break the stereotypes of Saudi females often portrayed in Western media.

As a Saudi woman that often travels to Europe and the US, what is the most common stereotype that you are often faced with?

That I am filthy oil-money rich! I think the cities like London, Paris, Los Angeles, and New York are used to the “Ramadan rush” of Saudis invading their cities during summers to shop and go to Disneyland, so we kind of did this to ourselves.

But, I am hoping that as the demographics of our country shifts to a younger, more millennial generation (70% of our population is under the age of 30), that this stereotype will be replaced with a more fitting one; perhaps “every Saudi walks around with two phones and is constantly on Snapchat?”

What was the main message that you wanted to communicate through this project?

It is no secret that the media’s biased depiction tends to show an outdated version of us Saudi women, and I wanted to change that. I have always had that intention in everything I do, even in every trivial post on my social media.

I want to show the world that Saudi women are more than these unknown black figures you see on CNN. We are dreamers, pioneers, mothers, doctors, restaurateurs, students, and everything in between. We have opinions and ideas; meanwhile, we are making changes accordingly.

The book will also help create awareness around the long-term ambition of our ongoing online platform: www.undertheabayaksa.com, which is inspired by Humans of New York, where people submit their own pictures and tell us who they are, what they do, or their story.

Our hope is to create positive connotations around women and Saudi Arabia in order to counteract the negative stereotype of the Saudi female, who is “all covered in black without a voice and is forced to walk five feet behind her man.”

What were the main concerns women had regarding sending their images?

As I mentioned earlier, the concept of the book had always been something I dreamed of doing, but, two years ago, we were met with hesitation when women were wearier of having their faces published.

From a single post on Instagram, we had over 1,000 submissions in a week and in the release form, 95% of the submitters noted that not only would they be willing to show their faces, they actually preferred it!

I think Saudi Arabia is going through a transitional phase, when women are being given the identity they deserve. We are no longer identified in reference to our relationship to a man, such as um [mother of] or uhkt [sister of] so-and-so; rather, we are known by our own names and faces.

Now you turn on the local news are see HRH Princess Reema Bint Bandar speaking confidently to world leaders in Davos, or Sarah Attar running alongside her fellow Olympians.

That in turn affects us women. It shows that our identity and individualism is no longer a taboo!

The abaya is often stigmatised as a tool of oppression. As a woman, who has been wearing it for a lifetime, to what extent does it present a part of your identity? 

I live in my abaya. It is the Saudi equivalent to Juicy Couture sweats; anyone who wears them should probably lie about how much they love to wear them!

I believe that it is the equivalent of men’s white thobe; a garment of national identity that allows me the freedom to focus on my work and not my appearance.

I really feel the abaya has helped women in the Arab Gulf become more confident in their intellect and achievements versus their appearance.

Do you still remember your first abaya? 

I got my first abaya way too late; I was a tall, lanky girl with no curves. Accordingly, I basically got away with looking like an 11-year-old until I was 16. But, my first abaya—which I still have—is a custom-made abaya, which my mom passed down to me from Milan.

It was a Versace abaya. I definitely felt proud to wear it because it meant I was no longer an adolescent, but rather, a woman.

It did not have connotations of oppression—it was marking a young girl’s passage into womanhood.

In your opinion, if abayas are no longer a mandatory dress code, would the majority of Saudi women still choose to wear them on a daily basis? 

I think the questions is when not if. And yes, I anticipate that many will still wear the abaya; much like the Emiratis in the UAE.

It is important to have the choice, and that is key. Yet, it will definitely stay a wardrobe staple for me, as I have even made my international friends sport it as a fashion statement!

The trend is quickly being picked up by millennials: ripped jeans, a crop top and an abaya in summer is becoming more Coachella than Native American feathered headpieces!

The post Under the Abaya: Saudi’s first fashion book appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/14/abaya-saudis-first-fashion-book/feed/ 0
Usfuur: birds of a ‘cause’ flock together  https://dailynewsegypt.com/2018/03/07/usfuur-birds-cause-flock-together/ https://dailynewsegypt.com/2018/03/07/usfuur-birds-cause-flock-together/#respond Wed, 07 Mar 2018 17:00:18 +0000 https://dailynewsegypt.com/?p=652825 "We donate a percentage from each piece sold to help support Watanili's charity programmes, which include art therapy workshops, educational classes, and basic aid distribution," says the founder

The post Usfuur: birds of a ‘cause’ flock together  appeared first on Daily News Egypt.

]]>
Seated in her favourite spot, she watches the birds as they go through their natural routine. While those feathered creatures flock together, her imagination pursues their flickering wings and her hands sketch a minimalist flight of peacemakers.

As liberated as any creature can ever wish to be, their wings gain stamina with each lingering eye that dreams of similar freedom. On the other hand, her determination to bring the same strength to those who cannot soar mounts every time she is greeted by their faith in safety and inclusion.

Born in Damascus, Syria, Yara Tlass studied international management before finding her real calling in charity work. Nonetheless, it was only a matter of time until she stumbled upon the unexpected empowering footprint of jewellery.

Inspired by her faith in birds, Tlass taught herself the means to make birds befriend women who believe in beauty and compassion. Through her precious winged miniatures, she was able to turn the mere habit of accessorising every morning into an act of benevolence.

Usfuur is a distinctive jewellery brand which embraces fashion’s subtle potential to be a method for good deeds. The designer utilises birds as a symbol for resilience. In less than three years, her minimalist warblers have carried on their dainty-wings educational programmes for a number of displaced Syrian kids.

Daily News Egypt sat with the designer in celebration of her Egyptian debut to discuss her fascination with birds abd the fine lines between jewellery and charity, as well as her early steps into the local market.

Why did you decide to depend on the symbol of birds as your main emblem?

I have a strong affinity for birds and what they symbolise—freedom, strength, and hope. They have a beautiful aura of serenity and I believe that is what the brand aspires to represent.

How did depending on one symbol reflect on the brand in terms of brand awareness and broadness in design? 

It was very well received; people love the idea of the bird and feel connected to the brand. As for the broadness in design, we always try to bring in something new, whether a new fabric, a new colour, a new material, or a new design collaboration.

Is it possible for the brand to move beyond the bird symbol in the near future? 

I think the bird motifs will always be there in one form or another—it is the brand’s emblem. However, I do see it evolving as well as taking different shapes and forms; but, the bird signature will still have to be present one way or another, even if it is just a small bird hidden in the lock’s details.

How would you define your clientele?

A strong and feminine woman who appreciates beauty and loves a good story.

What encouraged you to start your brand in Dubai?

I have been living here for a couple years. I find Dubai to be a great hub for cultural and design initiatives; it is really inspiring in so many ways and there are a lot of opportunities for small businesses.

Where do you manufacture your jewellery? 

We manufacture our jewellery in Dubai. The process starts with a mood board to get the inspiration flowing, then we sketch and iterate until we are satisfied with the piece. Next, we start by creating a sample, crafting the design, and making sure it is on point.

Once we finalise the first model, we move on to producing in quantities.

In what way is the charity percentage utilised in supporting Syrian families? 

We donate a percentage from each piece sold to help support Watanili’s charity programmes, which include art therapy workshops, educational classes, and basic aid distribution to the local community around Hatay.

How many families have benefited from Usfuur so far? 

Hundreds of families, especially Syrian women and children located around the town of Hatay on the Syrian-Turkish border, about 5 km away from Syria.

Why did you decide to stock your products at Coterique? 

We have been wanting to have a solid presence in Egypt and Coterique is definitely a hotspot. Meanwhile, it fits into our brand ethos; we love their style and the diversity of their brands.

How do you perceive the Egyptian market based on your research? 

We believe they will interact well with our brand identity and designs, especially given the fact that we are working on more elaborate design pieces—sophisticated and edgy, something that will appeal to the Egyptian market.

The post Usfuur: birds of a ‘cause’ flock together  appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/07/usfuur-birds-cause-flock-together/feed/ 0
Azwak makes diversity a trend https://dailynewsegypt.com/2018/03/07/azwak-makes-diversity-trend/ https://dailynewsegypt.com/2018/03/07/azwak-makes-diversity-trend/#respond Wed, 07 Mar 2018 16:00:27 +0000 https://dailynewsegypt.com/?p=652810 Egyptians are firm believers that diversity of taste is the greatest assurance for contradicting aesthetics to coexist. While trends often lead to identical troops of loyal followers, few still seek to remain true to their personal preferences. In a time when even the biggest fashion names are willing to take detours in order to float …

The post Azwak makes diversity a trend appeared first on Daily News Egypt.

]]>
Egyptians are firm believers that diversity of taste is the greatest assurance for contradicting aesthetics to coexist. While trends often lead to identical troops of loyal followers, few still seek to remain true to their personal preferences.

In a time when even the biggest fashion names are willing to take detours in order to float with the current, few local connoisseurs of individuality refuse to give up on their inner fashion compass.

While many fail to resist the urge to satisfy the masses, nowadays, local designers are more adamant to address this particular market gap with a wider range of choices. Azwak, which could be translated into tastes, is a local brand specialised in basics that make grand entrances a daily habit.

The fashion answer for diversification was established by three life-long friends, who never seem to agree on their personal fashion choices. Iron-welled to turn their usual arguments into a solution, the three decided to start a brand.

According to Alia Al Baker, co-founder, Azwak is based on their aim to cater to preferences as contradicting as theirs. Based on their belief that fashion is a form of expression that differs from each person to the other, the trio plans to not leave any woman excluded.

Collectively, the three tackle each trend with the purpose of exploring its three opposing angles. A morning jacket can be a velvet blazer for one partner, a satin bomber for the other, and an over-sized cardigan for the third.

On the other hand, a top worth being labelled as a fashion investment can reveal cold shoulders according to the first, or embrace the drama of a bell sleeve to satisfy the second designer.

Together, the three designers represent an entire generation that aims to maintain a smart wardrobe which could be recycled and accessorised at the beginning of every season. Azwak provides a young audience with must-have garments that appeal to different aesthetics.

Their biggest hits include a unique interpretation of the internationally trending culotte trousers. Accentuated by a knotted belt and side slits, the comfortable piece of garment is not only an obvious daily companion, but also a trusted statement, which can be paired with sneakers for the daytime or high heels for the dance floor.

With that said, their latest collection features a fashionable blast from the past. The retro overalls bring back the popular combination of plaid and suspenders. The reminiscent design features a wide-leg silhouette and two vertical sets of buttons. Whether styled with a friend from the old times or a rather contemporary shirt, the overall is the epitome of the brand’s distinctive range.

The post Azwak makes diversity a trend appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/07/azwak-makes-diversity-trend/feed/ 0
Tavola restaurant: Mix of modern, old Italian cooking https://dailynewsegypt.com/2018/03/01/tavola-restaurant-mix-modern-old-italian-cooking/ https://dailynewsegypt.com/2018/03/01/tavola-restaurant-mix-modern-old-italian-cooking/#respond Thu, 01 Mar 2018 12:00:19 +0000 https://dailynewsegypt.com/?p=652186 Spring is just around the corner in Cairo. Nothing compares to a sunset lunch over the Nile. Spending the weekend, enjoying the softest of breezes coming off the Nile with a surrounding Nile background just complements the joy of your day off. At Nile Point, one of Maadi’s venues where a series of Cairo’s finest …

The post Tavola restaurant: Mix of modern, old Italian cooking appeared first on Daily News Egypt.

]]>
Spring is just around the corner in Cairo. Nothing compares to a sunset lunch over the Nile. Spending the weekend, enjoying the softest of breezes coming off the Nile with a surrounding Nile background just complements the joy of your day off.

At Nile Point, one of Maadi’s venues where a series of Cairo’s finest restaurants are chained together, Daily News Egypt paid a visit to newly-opened Tavola restaurant.

Tavola restaurant is famous for serving chicken and pasta dishes. Its first ever Egyptian branch opened in Fifth Settlement, New Cairo, and only a few months later, another two branches opened in Maadi and Sheikh Zayed.

The place is designed in a modern style, with the dominating colours of blue and grey giving an embracing and welcoming feel.

The service quality is one of the most remarkable hallmarks of Tavola, where waiters are at your constant service; they are constantly asking if customers need anything and the manager himself goes around checking on tables.

In fact, Tavola’s cordial welcome went beyond our expectations. We ordered a classic mix of Tavola samplers as appetisers.  The large plate came with a mix of chicken strips, fish fingers, calamari, baked potato covered with minced beef and cheese, crispy sticks, mozzarella sticks, and mushrooms with tomatoes. The large plate was served with four mouth-watering dips: honey mustard, chili marinara sauce, blue cheese, and mayonnaise with chopped pickles.

The team had never tasted something quite like it at any restaurant. The chicken was well-cooked and delicious; however, it could have been better spiced. Crunchy from the outside and tender from inside, the strips were good yet lacked seasoning, just like all the other dishes as we later found out.

While the dips added a unique taste to all the food, there was no tinge of seasoning such as salt or pepper in the food, something we found missing in almost all the served dishes.

The worst of the appetisers were the fish fingers and the calamari. The strong scent of the fish overwhelmed the overall taste, and not in a good way, leaving no room for the taste of the fish and calamari to show.

As for the main meal, we ordered a dish of chicken basil, made of a charbroiled chicken covered with smoked turkey sauce and stuffed with basil. We also ordered chicken bologna, a dish made of fried chicken breast covered with marinara sauce and green mozzarella.

Besides that, we ordered chicken with penne sauce, with sides of French fries and mashed potatoes that tasted good.

Truth be told, the main dishes were a bit disappointing to us. The fried chicken was overfired and slightly burned, leaving the chicken with a bitter taste. Despite being extremely crunchy, the lack of seasoning left the chicken tasteless. If not for the marinara sauce, it would have been quite appalling.

The grilled chicken was somewhat better; the creamy taste was sharp and tasty, the chicken was well-cooked, and the grilling taste was strongly pronounced and appealing.

It would have been better if the chicken was marinated in the seasoning for a longer time before being grilled. The taste of basil was strong, yet somehow did not go along with the smoked cream sauce well.

The mashed potatoes were also served with sliced onions, which is an unfamiliar addition which was a great treat for onion enthusiasts.

It was budget-friendly for almost any class of customer, with dishes ranging from EGP 100-350.

The post Tavola restaurant: Mix of modern, old Italian cooking appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/01/tavola-restaurant-mix-modern-old-italian-cooking/feed/ 0
Sandbox declares Specks a jewellery staple  https://dailynewsegypt.com/2018/03/01/sandbox-declares-specks-jewellery-staple/ https://dailynewsegypt.com/2018/03/01/sandbox-declares-specks-jewellery-staple/#respond Thu, 01 Mar 2018 11:00:49 +0000 https://dailynewsegypt.com/?p=652182 Influenced by the smooth specks of sand, which represent an element that often surrounds the everyday life of Egyptians in the most subtle way, Suhayla Al Sheikh has decided to put it under the magnifying glass in her own personal way. The founder of Sandbox drifted away from her previous inspiration by resorting to the …

The post Sandbox declares Specks a jewellery staple  appeared first on Daily News Egypt.

]]>
Influenced by the smooth specks of sand, which represent an element that often surrounds the everyday life of Egyptians in the most subtle way, Suhayla Al Sheikh has decided to put it under the magnifying glass in her own personal way.

The founder of Sandbox drifted away from her previous inspiration by resorting to the complete opposite. After making it snow with “Winter’s Mirage”, the new Specks collection is inspired by the circular shape of specks, turning a minor element into a powerful statement.

According to the designer, this collection represents a turning point for the homegrown silver jewellery brand. After a few experimental collections, the brand currently plans to adopt the silver sphere as an emblem of Sandbox’s design aesthetic.

Depending on the oldest rules of geometry, the unlimited potential of the spherical speck is set to become the focal point of many future collections and designs. Starting from the new collection, the brand is determined to explore the underrated range of the speck.

The collection includes a number of earrings, necklaces, bracelets, and rings, all embracing the circular shape. The designs highlight the classic appeal of a minimalist arrangement of spheres. Meanwhile, it also represents a fashion investment, which can survive the rapid turns of trends.

Following the same methods and speed with which the specks of sand travel, Al Sheikh aims to make her brand an inspiration for women to follow their own path without giving much thought to peer pressure.

The post Sandbox declares Specks a jewellery staple  appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/01/sandbox-declares-specks-jewellery-staple/feed/ 0
Ammanii unites women with one ‘Sa’maa’ https://dailynewsegypt.com/2018/03/01/ammanii-unites-women-one-samaa/ https://dailynewsegypt.com/2018/03/01/ammanii-unites-women-one-samaa/#respond Thu, 01 Mar 2018 10:00:58 +0000 https://dailynewsegypt.com/?p=652176 "Whether you are in the east or the west, you are still covered by the same sky. You do not get an extra piece because you come from a different background or believe in a different religion or have a different skin colour," says the designer 

The post Ammanii unites women with one ‘Sa’maa’ appeared first on Daily News Egypt.

]]>
In the old times, long before the internet and smart technology, travellers with minimal equipment used to bid their farewells to family and friends before venturing into long journeys. For days and nights, they would forget the skill of communicating with humans and let the stars above lead the way.

While the nights got colder and lonelier, their faith in the sky would only grow stronger; letting the vast blanket spread to console them. With new inventions emerging every day, the similarities between those from the east and those from the west only dwindled, leaving two sides of the world with no common ground.

Jewellery designer, Amany Shaker, is a woman of two homes and a firm faith in communication. As the pollution of modernity is only obscuring the skies above the world’s biggest urban cities, Shaker is relentlessly keen on inching the cloak aside. Ammanii is Shaker’s method to converse with an international audience of strong and well-powered women.

“Starting this jewellery brand was driven by the desire to create something that can connect my background as a Middle Eastern woman with my present in Los Angles, California,” she said. The designer added, “I wanted to create something that can represent the positive aspect of our heritage and introduce it to the other part of my world; the states.”

Inspired by her drive to leap above cultural barriers and bring the far ends of the world closer, Shaker is always intrigued by symbols of unity and strength. For her first collection in Egypt, she looked for designs that would require no translation.

“At the end of the day, Ammanii is a wearable and artistic method to offer a glimpse of the Middle East and the strong women that live in this part of the world; it is a peek that should intrigue people to learn more,” said Shaker.

Sa’maa (the sky) is the designer’s latest ode to the shareable emblems of life. Like an author, Shaker is always keen to make each design a skilful storyteller. Meanwhile, the collection collectively features common ties and interrelated interpretations embraced across all cultures.

“My new collection is a great example of my design aesthetic. It is celestial; it revolves around the moon, stars, and the sky above us all. I wanted it to be a homage to the blanket that covers humanity. Whether you are in the east or the west, you are still covered by the same sky,” the designer explained. “You do not get an extra piece because you come from a different background or believe in a different religion or have a different skin colour. It is a universal blanket that knows no such thing as discrimination.”

Along with the cosmic motifs, the collection also showcases a number of distinctive eyes. According to the woman behind it all, they are not meant to be evil eyes; instead, they are eyes that protect. The guarding concept is a result to the designer’s conviction that despite the differences found between religions, everyone believes in a loving power that watches over humanity.

“To me, this was a common theme, which everyone could relate to. On the other hand, I also wanted to focus on women and send them messages of empowerment through this theme. Women share many similarities with the sky; they are the mothers, sisters, friends, and providers that protect, watch over, and love,” added the designer passionately.

Despite leaving Egypt over 30 years ago, the designer has kept strong ties with her hometown. Through regular visits, she was able to comprehend the similarities as well as the contrast between the two worlds. In parallel, she was also able to understand the difference between establishing a brand on either side.

 

“Every few years, I contemplated if it was time to come back. However, it was only now that I felt like it is time to connect the dots again. I am a young brand in the Egyptian market; however, I have been around in LA for a while and thankfully, it was very successful,” stated Shaker.

The move indicates a new milestone for the brand as Ammanii’s constellations are finally capable of circulating a new orbit. Meanwhile, the cross-cultural designer also seeks introducing her brainchild to those who would appreciate the stories before the intricate designs.

In addition to the universal aesthetic, the brand also maintains a strong rapport with a third part of the globe: the Far East. Due to the intricacy of the designs, Ammanii is manufactured in Hong Kong, where they use the highest technology in jewellery making.

“Trying to find the right manufacturing factory is a process on its own. Initially, I wanted someone that can understand the story or even have a connection with it to manufacture the jewellery. However, I cannot do that from a long distance,” Shaker said. She added regarding her future plans, “my goal is to actually start a small workshop here in Egypt, where I can manufacture all of the pieces. Nonetheless, that would require me to be present in Egypt, all the time.”

Enthralled by the history of Egyptian jewellery, the designer is often sad about manufacturing away from the country of the Nile. According to her, talking about local jewellery always naturally leads to iconic collections displayed at various museums around the world.

“It is not the accessory aspect of it that matters, jewellery has always had spiritual and social meanings. Therefore, for me to take all of that and ship it somewhere else is quite unfortunate,” said the designer.

Walking the same lines of her ancestors, Shaker depends on sterling silver to unravel her tales. Her choice is based on the historic fact that ancient Egyptians believed that the bones and frames of gods were made of silver while their skin was made of gold.

“To me, this was a mesmerising piece of knowledge. Silver is solid and it really represents women, it represents us. We are the foundation, we are the providers of life, and we are that frame,” explained Shaker with an admiring smile.

On the other hand, the brand also embraces the cutting-edge technology of micro plating. The advanced method steers away from the old method of dipping overnight, hoping that it would come out right.

With that said, the designer also uses several different colours: gold and black lanthanum, which is often used for its durability. The new technology allows mixing two colours, without jeopardising the integrity of either.

“This colour pallet is a signature that I plan to maintain throughout future collections. Simultaneously, all the finish and details, whether on the inside or outside, are equally important. I want people to grasp the value; it is affordable luxury,” concluded the designer while looking into her ring.

The post Ammanii unites women with one ‘Sa’maa’ appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/03/01/ammanii-unites-women-one-samaa/feed/ 0
Eden Park brings the rugby aesthetic to Egypt https://dailynewsegypt.com/2018/02/26/eden-park-brings-rugby-aesthetic-egypt/ https://dailynewsegypt.com/2018/02/26/eden-park-brings-rugby-aesthetic-egypt/#respond Mon, 26 Feb 2018 11:30:55 +0000 https://dailynewsegypt.com/?p=651740 It is not extraordinary to find the hallways of Egypt’s shopping malls bustling with eager shoppers. Their frantic eyes move rapidly between illuminating banners while their hands gravitate towards their favorite tags. While the past year has irrupted a number of conflicting opinions regarding the fashion industry, a certain French brand decided to go against …

The post Eden Park brings the rugby aesthetic to Egypt appeared first on Daily News Egypt.

]]>
It is not extraordinary to find the hallways of Egypt’s shopping malls bustling with eager shoppers. Their frantic eyes move rapidly between illuminating banners while their hands gravitate towards their favorite tags.

While the past year has irrupted a number of conflicting opinions regarding the fashion industry, a certain French brand decided to go against the general tide and end the year in Egypt.

Eden Park celebrated the opening of its first branch in Egypt among the industry’s leading experts. The rugby-inspired brand celebrates the city of light with contemporary menswear and minimal fashion. After establishing a strong presence in the Arab region, the Egyptian capital was Eden Park’s last stop for the year.

“It is not my way of thinking; however, this time it was a mere opportunity that came our way. We have achieved a great success in Kuwait with our franchisee partner—Fashion International—and it was their idea to experiment with the Egyptian market,” said Franck Mesnel, the founder.

The former rugby player was inspired right on the field to take the sport’s spirit and build a signature brand. ” We are lucky to have a true story; accordingly, we build good-quality items around it. I would not necessarily say survive, but today, if you want to exist, you have to be unique. Of course, it is easier said than done,” said Mesnel.

According to the visionary founder, the current fashion world prioritises the human element as a key factor in commerce. His firm believes that a bad shop with an excellent team might lead to satisfying success, while the opposite situation would yield in nothing, which has made him seek partners before numbers.

Therefore, he was keen on visiting the new store personally to start planning methods of local adaptation. According to his near term plans, the team aims to utilise the iconic Egyptian cotton in the brand’s signature shirts.

“I like meeting new people and adding something new to the brand every time we enter a new market. Being an old rugby player, team spirit and sharing values is quite important to me. I have to salute Fashion International for taking a great part in the story build-up and taking care of importing the merchandise with absolute smoothness,” said Mesnel.

The sports-inspired brand is renowned for seeking quality at every possible opportunity. The founder finds it his personal duty to create a strong balance between quality and price, in spite of any economic or manufacturing challenges.

“I can see that Cairo’s population is steadily increasing; of course it is divided between several categories, but if you have a reasonable and good product, there is an opportunity to target almost everyone,” concluded Mesnel.

The post Eden Park brings the rugby aesthetic to Egypt appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/02/26/eden-park-brings-rugby-aesthetic-egypt/feed/ 0
Lana El-Sahely lands in Egypt with a capsule collection https://dailynewsegypt.com/2018/02/26/lana-el-sahely-lands-egypt-capsule-collection/ https://dailynewsegypt.com/2018/02/26/lana-el-sahely-lands-egypt-capsule-collection/#respond Mon, 26 Feb 2018 11:00:35 +0000 https://dailynewsegypt.com/?p=651732 With an airplane for a weekly mean of transportation and thousands of digital fans for daily companions, her days are marked with a structured feed of posts. As the world hides away from the snowy cold on February mornings, she struts in the streets of Paris between the star-studded runway shows of haute couture. Meanwhile, …

The post Lana El-Sahely lands in Egypt with a capsule collection appeared first on Daily News Egypt.

]]>
With an airplane for a weekly mean of transportation and thousands of digital fans for daily companions, her days are marked with a structured feed of posts. As the world hides away from the snowy cold on February mornings, she struts in the streets of Paris between the star-studded runway shows of haute couture.

Meanwhile, she spends her mornings poised in meeting rooms, discussing the next big Instagram-able fashion statement. Lana El-Sahely is a Lebanese fashion blogger who followed a novel career path during its early days in the Middle East.

After garnering thousands of followers and working with a number of respectable fashion giants around the Middle East as well as the world, El-Sahely decided to step out of her regular route for a special stop in Egypt.

Over the course of less than a week, the fashion expert met the country’s media, designers, and fashionistas. Meanwhile, she also dedicated enough time to visit the monuments, try the mouth-watering diners, and document the visit with a few photoshoots between the walls of museums and narrow alleys of historical markets.

“I have been blogging for seven years and my work is mostly between Dubai, Beirut, and Paris. However, I have noticed that I have quite a good following in Egypt,” the influencer said, adding, “I often received questions from followers asking me about when I would visit Egypt.”

While the restaurant in the background roars with impressed praise and admiring sighs, the pregnant fashion expert explained that her visit was also encouraged by her friend, Giovenina Atieh, founder of Maison Pyramide, who assured her that there was a lot to see in the local market, as well as a good number of talented designers who could be the perfect match for her fashion collaborations.

“I launched my e-shop a year ago. It is specialised in collaboration pieces with designers and brands. Seventy percent of my previous collaborations have been with regional designers based between Dubai and Lebanon. On the other hand, I have also collaborated with international names such as Essie from L’Oréal and Fendi,” explained El-Sahely.

L’Armoire De Lana (LDL Shop) specialises in limited-edition products with accessible prices which are available only on the website. With a criteria that demands the selected designers have good experience in the market, as well as a thing or two in common with El-Sahely’s personal style, she inaugurated a quest to identify a handful of local designers that would undoubtedly penetrate her personal wardrobe before her e-shop.

“It is very risky to trust a designer with your standard of quality. I would not just feature a piece on my website that does not meet proper standards. The biggest challenge is always being able to find those who are trendy, not necessarily known by everyone, and can deliver good-quality products with reasonable prices,” the blogger said decidedly with a stern look on her face.

The Egyptian capsule collection included a few practical pieces that address a young and trendy woman who believes in the global language of fashion. Being one of the country’s most prominent and promising design talents, Mohanad Kojak contributed to the project with a t-shirt that can effortlessly seep from day to night without falter.

“This one is embroidered, unlike his previous t-shirts and more like his elaborate gowns. It is a beautiful design with pearls and sequin; he even painted certain parts,” explained El-Sahely proudly.

After deciding to join fashion forces, Kojak was inspired to illustrate El-Sahely using his conceptual sketching aesthetic. The designer gave emphasis to what he considered her most prominent features; the statement red lipstick and wide eyes.

With that said, the collection expanded to include another t-shirt. Maram Aboul Enein, who is famous for fine embroidery and sophisticated quality, took one of the influencer’s favourite quotes and turned it into a wearable mantra.

“The gold and black t-shirt embraces an empowering sentence that I have written some time ago: find your fire. Meanwhile, it also has my logo on it,” explained the blogger admiringly.

As for the local industry’s favourite sister duo, Okhtein, they added to the collection a credit card holder that is going to be available in three different colours. While the piece remains faithful to the brand’s exquisite leather and intricate Egyptian craftsmanship, it also offers an affordable solution to the fashion necessity of owning the sisters’ trademark brass rods.

Meanwhile, the design studio of Azza Fahmy introduced a pair of simple gold-plated earrings designed by a student. The versatile pair takes the shape of safety pins, a witty statement that could be styled in a myriad of different ways.

“We also worked with Ammanii Jewelry, which is one of my personal favourites,” El-Sahely explained as she excitedly gestured towards her personal pair of earrings. “We created a dainty design that can be worn either in an asymmetrical fashion or identically. I personally find it a very cool and contemporary piece.”

Subsequently, the blogger pointed to her blazer before speaking about the last participating designer. The King’s Mother added their blazer mania to the collection with two different designs. While the first design, worn by El-Sahely during the launch event, champions an earthly beige hue as well as collar details and bell sleeves, the second design supports the impact of subtle patterns.

According to El-Sahely, this experience has only encouraged her to build on it with further extravaganza and keep the door open to another group of local designers. “Today I was surprised by the amount of people who showed up to the launch event. We even have people who came all the way from Alexandria,” said the social-media celebrity proudly.

With that said, the fashion expert regards this visit as an attempt to mark her presence in Egypt, as she greatly believes in the potential of the local industry as well as the wide range of unexplored creative wealth.

“People here have an amazing energy. There is so much positivity, which reminds me of the attitude of the Lebanese people after the war. They wanted to try harder and fight; it is some kind of a small revolution. New restaurants and designers are popping everywhere,” concluded the fashion influencer.

The post Lana El-Sahely lands in Egypt with a capsule collection appeared first on Daily News Egypt.

]]>
https://dailynewsegypt.com/2018/02/26/lana-el-sahely-lands-egypt-capsule-collection/feed/ 0