Tag: Fashion

Retailers seek right formula to expand in local market

"Fashion has a huge opportunity in Egypt, especially new volume brands, which…

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2017 has introduced new clientele to local fashion scene: Farida Temraz

Inspired by the gracious tales of her ancestors, she dives into history…

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Deena Wagdy sheds a spotlight on female originality 

“The collection ‘Noor’ is inspired by the angles and juxtapositions of sunrays—streams…

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Azza Fahmy creates bridge between design, community service

"Our brand is deeply rooted in Egyptian culture, so it is essential…

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Kojak brings his enraged angels home

"This collection aims to address genocide as an idea in general. For…

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‘Wa Hekaya’ makes crowns an everyday choice

Tales are often told by women; mothers that aim to teach their…

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“CottonBall”, a fashion ambassador of local cotton

Every morning, under the blazing sun, hundreds of workers set off to…

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Parallel: a meeting point between soft and masculine

"Our new collection focuses on the shift in gender roles after the…

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Kojak brings his angels to FFWD10

With exaggerated sleeves that mimic the wings of fallen angels and moves…

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Coterique to pop-up at the garden

Fashion is a global language that has recently been mastered by younger…

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