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Spinneys Egypt implementing aggressive store rollout strategy in 2019 - Daily News Egypt

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Spinneys Egypt implementing aggressive store rollout strategy in 2019

Opening on November 4th of new branch was well-received by local residents

Spinneys CEO Mohanad Adly said that his company will continue to introduce Spinneys to more Egyptian consumers while implementing aggressive store rollout strategy in 2019, adding, “next year, we will be looking at locations not just in Cairo, but across various other cities as well.”

Spinneys Egypt has quadrupled the size of its network locally over a span of four years. The last addition to the rapidly growing network is Spinneys Shorouk, according to a statement from the company.

“The new store in Shorouk reflects our ongoing commitment to the Egyptian market. Over the last four years, we successfully quadrupled the number of operating stores in the Egyptian market,” affirmed the company’s CEO.

The opening on November 4th of the new branch was well-received by local residents. Great value offers, and in-store promotions were introduced on a wide range of products, including on the Spinneys own house brand products, which are a favourite among avid shoppers who look for best value for their money, said the statement.

Spinneys started in Cairo in 2005. Currently, the retailer employs over 1,700 employees. The new store has created an additional 200 new jobs, all of whom were recruited locally from the neighbouring communities.

The company continues to expand its footprint in the Egyptian market with its recent opening of a new store in Shorouk city on the east side of Cairo, added the statement.

Topics: Spinney’s

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