(AFP Photo)
Twitter is set to reap $582.8m in returns from advertising throughout 2013, with this number set to increase into the billions by 2014, according to estimates by New York-based marketing and advertising research firm E-Markets.
Since last Wednesday, Twitter has allowed advertisers to target users based on word patterns that individual users have used in their tweets, as opposed to other formulas that are currently employed.
Officials working with Twitter used as an example musicians who seek to better target local fans based on the content of their tweets in order to more efficiently direct concert promotions to users, which would include the names of bands and the venues in which they will be performing.
Officials added that this new feature would not in any way affect the Twitter user experience, saying that individuals would still be able to remove and delete those advertisements that they find inappropriate.
