The Housing and Development Bank (HDB) has opened a new branch in New Fayoum City, bringing its nationwide branch network to 99 locations.
The inauguration was attended by Yehia Abou El-Fotouh, CEO and Managing Director of HDB; Mohamed Gamil, Deputy CEO and Managing Director; and Walid Matar, Assistant Managing Director for Retail Banking, Mortgage Finance and Branches, alongside several senior bank executives.
The opening followed an inspection tour of several HDB branches in Beni Suef and Fayoum governorates.
The new branch is part of HDB’s strategy to expand its geographical presence across Egypt through the planned development of its branch network, with a focus on promising areas witnessing urban and economic growth.
The expansion aims to broaden the bank’s customer base and provide comprehensive banking services and solutions tailored to customers’ needs.
It also aligns with the Central Bank of Egypt’s efforts to promote financial inclusion and reflects HDB’s commitment to supporting the state’s urban and economic development plans.
Through this expansion, the bank seeks to strengthen its role as an active banking partner in supporting economic and investment activities and advancing sustainable development.
In this context, Abou El-Fotouh expressed his pride in the bank’s continued implementation of its ambitious expansion and development plans.
He reaffirmed HDB’s commitment to strengthening its geographical presence and expanding access to its banking services and products, while maintaining high standards of quality and efficiency for different customer segments.
He said these efforts are in line with the bank’s strategy and vision of becoming one of the leading banking choices in Egypt by offering innovative products and services, enhancing customer service and building stronger customer confidence.
Abou El-Fotouh added that the opening of the New Fayoum branch reflects the bank’s commitment to keeping pace with the state’s urban development plans and expanding its presence in newly developed communities.
By offering a comprehensive range of banking products and services tailored to the needs of these communities, HDB aims to support local economic activities and reinforce its role as an effective banking partner in implementing the state’s development and expansion plans.
He noted that these efforts would help accelerate economic development, stimulate investment and advance the state’s objectives for comprehensive and sustainable development.
Abou El-Fotouh explained that New Fayoum City, as one of Egypt’s third-generation cities, has promising characteristics that position it to attract investment and economic activity.
These advantages are expected to create opportunities for growth and expansion in the coming period, generating greater demand for banking services and solutions that keep pace with the city’s development and meet the needs of its residents and investors.
He stressed the bank’s commitment to supporting this development by expanding its presence in new cities, in line with its objective of consolidating its position as one of Egypt’s largest full-service commercial banks.
For his part, Mohamed Gamil, Deputy CEO and Managing Director of HDB, said the bank prioritises carefully planned expansion strategies aimed at strengthening its presence in areas with promising economic potential.
These strategies involve selecting suitable locations based on assessments of economic developments, analysis of opportunities across different regions, and the use of data and analytical indicators.
This approach aims to achieve optimal geographical coverage, enhance the efficiency of the branch network and make banking services accessible to the widest possible customer base.
Gamil added that the expansion plans seek to broaden the bank’s customer base, reach new customer segments and facilitate access to a wide range of banking products and services.
He said these efforts would improve branch network efficiency, support the bank’s sustainable growth strategy and strengthen its competitive position in the Egyptian banking market.
Meanwhile, Walid Matar, Assistant Managing Director for Retail Banking, Mortgage Finance and Branches at HDB, explained that the new branch had been designed and equipped in accordance with the latest engineering and construction standards.
It also features the necessary technological infrastructure to ensure operational efficiency and facilitate service delivery.
Matar added that the bank is committed to recruiting qualified, well-trained branch employees and continuously developing their professional skills and capabilities.
This enables employees to deliver banking services efficiently and professionally, respond to customer needs promptly and maintain high standards of quality, ultimately improving the overall banking experience and strengthening customer satisfaction and confidence.
He also highlighted HDB’s commitment to providing a modern banking environment that keeps pace with rapid developments in the banking sector.
This enables the bank to offer a diverse range of products and services tailored to different customer segments, helping raise service standards and improve the overall customer experience.
