Jotun Egypt plans to invest more than EGP 2bn in new projects in the country in 2027, aiming to expand production capacity and upgrade its manufacturing capabilities, Ibrahim Alshami, Managing Director of Jotun Egypt, said.
Speaking on the sidelines of a press conference, Alshami said the company also aims to expand its exports and enter new international markets as part of its strategy to strengthen Egypt’s position as a regional manufacturing and export hub.
Jotun Egypt’s exports grew by more than 100% during the current year compared with the same period last year, with the company entering new markets, including Indonesia, alongside existing destinations such as the United States, Libya and Kenya.
Exports now account for more than 10% of the company’s total production, up from approximately 4% previously, Alshami said, adding that the group aims to increase this share further by expanding its presence in African and Asian markets.
The company’s factory in 10th of Ramadan City represents a major part of its manufacturing operations in Egypt, with investments estimated at around $100m and an annual production capacity exceeding 72 million litres.
Alshami noted that the company relies on self-financing to implement its expansion plans while seeking to increase the local content of its products, which currently exceeds 50%.
The company is also working to improve operational efficiency and address rising raw material and energy costs.
Jotun Group President and CEO Morten Fon said Egypt holds strategic importance within the group’s regional footprint, given its economic scale, industrial base and position as a key market connecting Africa and the Middle East.
As Jotun marks its 100th anniversary globally, Fon highlighted the company’s four-decade presence in Egypt, reaffirming its commitment to local manufacturing, investment and strengthening production capabilities.
For his part, Alshami said Jotun had steadily expanded its operations in Egypt over the past 40 years, serving several industries through its decorative, protective and marine coatings businesses.
He added that the company combines its international expertise with local manufacturing capabilities to develop solutions tailored to the needs of the Egyptian market.
Jotun Egypt’s factory occupies a 94,000-square-metre site in the Zona Franca industrial zone in 10th of Ramadan City. Its operations serve the decorative, protective and marine coatings sectors, supported by a nationwide network of more than 600 Jotun Multicolor Centres.
The company has also introduced local production of SteelMaster, its passive fire protection coating for structural steel, providing technical guidance and engineering support to customers seeking to meet fire safety requirements for buildings and infrastructure.
Jotun Egypt’s expansion plans align with Egypt’s industrial development ambitions under its 2030 Industrial Strategy, particularly efforts to boost domestic manufacturing, reduce dependence on imports and strengthen the country’s industrial and export base.
