Boehringer Ingelheim has partnered with Bassita, through its VeryNile initiative, to involve its employees in environmental activities aimed at protecting the Nile and supporting community participation in Egypt.
The partnership falls under the company’s Sustainable Development for Generations framework. It will give Boehringer Ingelheim employees the opportunity to take part in locally organised environmental activities that raise awareness of plastic pollution and the importance of protecting the river.
Through activities delivered with Bassita and VeryNile, employees will also learn more about waste collection, sorting, and recycling.
Derek O’Leary, Regional Managing Director IMETA at Boehringer Ingelheim, said: “Sustainability is fundamental to how we create long-term value for society and future generations. Through Boehringer’s Sustainable Development for Generations framework, we are translating our global ambition into meaningful action across our markets.”
He added that partnerships enable the company “to respond to local priorities while contributing to our broader ambition for healthier communities.”
Mohamed Meshref, General Manager and Head of Human Pharma North, East, West Africa at Boehringer Ingelheim, said the company’s ambition in Egypt is to make its sustainability framework “tangible and relevant to the communities we serve.”
“The Nile is at the heart of our country, our communities and our environment, making its protection a natural focus for local action,” Meshref said. “Through our partnership with Bassita and VeryNile, we are empowering our employees to take part in environmental activities and contribute to raising awareness about the importance of protecting the Nile.”
VeryNile, a social enterprise launched by Bassita, works to tackle plastic pollution in the Nile by mobilising local communities, particularly fishermen and women, to collect plastic waste from the river, combining environmental action with support for local livelihoods.
Alban de Ménonville, Managing Director of Bassita, said: “Protecting the Nile requires collective action and long-term commitment. Through VeryNile, we bring people and organizations together to take meaningful environmental action.”
He said the partnership with Boehringer Ingelheim shows “how collaboration can mobilize people around a shared responsibility to help protect one of Egypt’s most important natural resources.”
Founded in 1885, Boehringer Ingelheim is an independent biopharmaceutical company active in human and animal health, with approximately 54,300 employees serving more than 130 markets.
